Henkel sells Diadermine to Dutch company Beauty International
Henkel is rationalising its brand portfolio. The German consumer goods group, owner of haircare brand Schwarzkopf and detergents brand Le Chat, has very quietly sold its Diadermine skincare brand to Dutch cosmetics company Beauty International B.V., specialised in beauty products’ white labels. According to official documents filed in France, the value of the sale was €16.32 million.
Henkel, which will continue to manage Diadermine’s business operations for a transitional period, has entered into a distribution agreement with Labori International B.V., also headquartered in the Netherlands.
Diadermine was founded in 1904 under the aegis of brothers Giambattista and Cornelio Bonetti, and is well-known for its anti-ageing products commercialised in mass-market distribution. It had been owned by Henkel since the early 1980s.
A year ago, the Henkel group reorganised its corporate structure by merging the cosmetics and detergents business units, creating a Consumer Brands division. In Q1 2023, the division recorded a growth of 7.3%, reaching a revenue of €2.7 billion.
At the beginning of June, Carsten Knobel, CEO of Henkel, told German newspaper Rheinische Post that the group intends to proceed with further acquisitions in the adhesives (Henkel’s core business) and consumer goods sectors.
Knobel also indicated that Henkel could buy back its Russian business, having previously sold it for €600 million to local investors.
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