Hermès reopens upsized Milan flagship

By

Sandra Halliday

Published
Jul 9, 2021

Hermès reopened its via Montenapoleone store in Milan on July 9 and said it starts a “a new chapter in the history that has linked Italy to the French house since 1987”.

The revamped store is at the same address but is now twice as big, covering 950 sq m and with two additional floors. It means it can offer its full product line-up at the flagship.

The historic building blends “Parisian inspirations with the uniqueness of Milanese architecture”.

Original objects, paintings, and sculptures have been used, “immersing visitors in an eclectic, artistic atmosphere”. The ground floor bookcase houses a miniature of the Faubourg Saint-Honoré store created in wood by Italian artist Michele De Lucchi.

A limited-edition collection exclusive to the store has also been launched.

The new location opens on the ground floor with a space dedicated to the house’s colourful women’s silk collections, plus its fashion jewellery. Men’s silk is positioned just past the stairs, while a small courtyard is dedicated to beauty and perfumes under a kaleidoscopic window. 

Also on the this floor is an area dedicated to the brand’s equestrian universe, “which caters for both horses and riders”. 

The ground floor level is coloured in a “bright Venetian-style mix of terrazzo and ceramic tiles inspired by the designs of the Faubourg Saint-Honoré store, drawing a perfect harmony between the historic Hermès flagship store and Milan’s Quadrilatero della Moda fashion district”.

The curved lines of the staircase also “evoke the stairways of the historic Parisian store, here lined in pink marble with bronze railings and a leather handrail”.

On the first floor, shoppers can find leathergoods collections, as well as men’s ready-to-wear and accessories under a “glowing vaulted ceiling”, in addition to a dressing room and a VIP room. There’s also a new section “dedicated to bespoke Hermès projects”.

On the second floor, a large space holds the brand’s home collections, “for the first time under the same address, which includes the art de vivre, furniture, and tableware”. There’s also women’s ready-to-wear and shoes, as well as watches, jewellery and a new area dedicated to repairs. 

Meanwhile the third floor features an expert leather artisan and a tailoring room. This is “a private space designed as a special sitting room where wood panelling and mahogany furniture welcome customers with a homely feel”.