Herschel Supply launches limited-edition Simpsons collection

By

Jennifer Braun

Published
Jul 6, 2022

Vancouver, Canada-based global lifestyle brand Herschel Supply Co. introduced on Tuesday a new, limited-edition collection in partnership with America’s longest running sitcom, The Simpsons.

Dubbed 'The Simpsons x Herschel Collection', the line includes an array of classic Herschel styles including bags, accessories and headwear in fun, vibrant styles made from 100% recycled fabrics and a custom cloud print liner. The collection ranges from $29.99 to $129.99.

Styles are adorned in six prints celebrating each character including Homer Simpson with a print celebrating his love of donuts; Marge Simpson with a design featuring her iconic blue hair and pearl necklace set on a contrasting pink background; Bart Simpson with a pattern showing him riding his beloved green skateboard; Lisa Simpson with an an all-over Lisa Eyes print; and Maggie Simpson in a repeating print set on a pink background. Finally, Duff Beer is celebrated via two red insulated coolers that display Homer Simpson. 

The brand has previously teamed up with brands such as soft drink giant Coca-Cola and Dr. Martens, as well as top-notch sport institutions and teams including Major League Baseball franchises and the NBA. 

Herschel was founded in 2009 by brothers, Jamie and Lyndon Cormack. Following the brand’s 10th anniversary, in 2019, it brought in new backers along with a consortium of three groups whichhave each taken a minority investment in Herschel.