Herschel Supply launches collection with Coca-Cola, Futura Laboratories

By

Jennifer Braun

Published
Aug 22, 2022

Right on time for summer adventures, Vancouver-grown company Herschel Supply Co. has launched an exclusive collection created in partnership with Futura Laboratories and Coca-Cola. 

The collection introduces a custom print showcasing Futura’s “Pointman” among red Coca-Cola cans, featured across three insulated Herschel styles and a limited edition lanyard. The “Pointman” was concepted in the 1980s and is Futura’s most recognizable character, the has been at the pinnacle of pop culture, fashion and sport. 

In particular, the collection includes an Insulated Pop Quiz Cooler 12 Pack constructed with 100% recycled main body and coated bases, foam padded insulation, leak proof liner, as well as a front pocket with key clip bottle opener and custom Futura Laboratories webbing details.

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Featuring a similar construction and detailing, is the Insulated Miller Backpack. Rounding out the collection is the Insulated Bottle Swing - equipped with drawcord closure, adjustable shoulder strap and mesh pocket - and a lanyard.

It’s not the first time that Herschel Supply collaborates with soft drink giant Coca-Cola. In fact, the brand has been collaborating with Coca-Cola since 2016. Most recently, it dropped a collection in February 2020 consisting of backpacks, hip packs, a bucket beach bag and more.

Items range from $19.99 to $129.99 and are now available at HerschelSupply.com and select Herschel stores.