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Published
Jul 24, 2020
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Herschel Supply names Brian White as senior VP, global sales

Published
Jul 24, 2020

Vancouver, Canada-based travel lifestyle brand Herschel Supply Co. has named Brian White as its new senior vice president of global sales.


Brian White, senior vice president of global sales at Herschel Supply Co. - CNW Group/Herschel Supply Company


In the role, White will lead and augment Herschel's sales strategy across all global markets, the company said. He will report to Lyndon Cormack, co-founder and managing director.

White comes to the position with two decades of sales management experience, having previously founded The Unlimited Sales Agency Inc., a Toronto-based sales and marketing agency. Prior to joining Herschel, White served in multiple roles at Nixon, including vice president of sales of the Americas, vice president of North American sales and North American director of sales. 

"This new role is my perfect scenario—a committed team and burgeoning business poised for rapid growth," White said.

"As the market evolves, Herschel is well-positioned to adapt, innovate, and serve its customers better. Herschel's retail partners and passionate consumers want more from the brand, and I am excited to be part of the team achieving this focused delivery."

"As a long-time friend and admirer of [White's] accomplishments, including his vast industry knowledge and on the ground experience in both the United States and Canada, we are incredibly excited to welcome Brian to Herschel Supply," added Cormack. 

"Under his leadership, we will continue to streamline our business and build a modern sales organization off our already robust foundation to ensure Herschel's next chapter is full of innovation, digital advancements, and other enhancements that will allow us to better serve our partners and end consumers."

Herschel Supply Co. was founded in 2009 by brothers, Jamie and Lyndon Cormack. Gaining initial popularity for its range of backpacks, the brand has since expanded to also offer a wide variety of bags, luggage, travel accessories, apparel, laptop sleeves, wallets and more. According to the brand, its products are currently sold in 94 countries with more than 10,000 stockists worldwide.

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