Heyday acquires digitally-native beauty brand ZitSticka
Consumer products company Heyday has announced the acquisition of acne brand ZitSticka, as the company aims to grow its already large investment in the personal care space and provide a leading position in the acne patch category.
Heyday said it will support ZitSiticka’s next phase of growth within retail by using its ability to get digital brands into retailers and by expanding its on-shelf presence.
"We are thrilled to welcome ZitSticka to Heyday's portfolio," said Griffin Gordon, chief business officer of Heyday. "The ZitSticka team has built an incredible business in three short years, and Heyday is the perfect partner to build ZitSticka into a household brand name thanks to our platform capabilities in omnichannel distribution, product innovation, and brand marketing.”
Since launching in 2020, Zitsticka’s product line has grown from a single SKU to a diversified product portfolio of supplements, body washes, and topicals available globally. The company now counts 240 employees across five countries and increased year-over-year revenue 125 percent, ultimately selling over 8.5 million total products. Most recently, it raised a milestone $555 million series C round and launched at Target and Ulta.
"We weren't originally planning to sell the business as we went out to market, but as we got to know members of the Heyday team and clearly understood the capabilities they had, it became clear that Heyday was the best home for ZitSticka," added Robbie Miller, co-founder of ZitSticka.
"They have built a top-notch team that we know will successfully support the next phase of growth of the business and continue the brand mission we set out from the start.”
To date, Heyday has raised $800 million from visionary investors like The Raine Group, Premji Invest, General Catalyst, Victory Park Capital and Khosla Ventures.
Copyright © 2023 FashionNetwork.com All rights reserved.