60 087
Fashion Jobs
Store Business Lead | Garden State Plaza
Permanent · Paramus
Stock Lead, Part- Time, Levi’s® Retail, 34th Street, New York
Permanent · New York
Abercrombie & Fitch - Manager in Training, Victoria Gardens
Permanent · Rancho Cucamonga
General Manager - Santana Row (New Store)
Permanent · San Jose
Senior Director, General Manager, Palo Alto
Permanent · Palo Alto
Store Protection Specialist
Permanent · Hyattsville
Asset Protection Detective, Santa Anita - Standard Part Time
Permanent · Arcadia
Asset Protection Security Guard, The Market at West Bend - Part Time
Permanent · Tarrant
Asset Protection Security Guard, Herald Square - Full Time
Permanent · New York
Asset Protection Detective, Roosevelt Field - Part Time
Permanent · Garden City
Asset Protection Detective, City Creek Center - Full Time
Permanent · Salt Lake City
Asset Protection Detective, Pentagon City - Full Time
Permanent · Arlington
Asset Protection Detective, Serramonte - Full Time
Permanent · Daly City
Asset Protection Security Guard, San Francisco Union Square - Full Time
Permanent · San Francisco
Asset Protection Security Guard, Brea - Flex
Permanent · Brea
Asset Protection Security Guard, Santa Anita - Standard Part Time
Permanent · Arcadia
Asset Protection Detective, Sacramento Downtown Plaza - Part Time
Permanent · Sacramento
Asset Protection Security Guard, Roosevelt Field - Flex
Permanent · Garden City
Asset Protection Security Guard, Market by Macy's, Southlake Town Square - Full Time
Permanent · Southlake
Asset Protection Security Guard, Wolfchase - Part Time
Permanent · Bartlett
Asset Protection Security Guard, Southcenter - Part Time
Permanent · Seattle
Asset Protection Security Guard, Las Vegas Fashion Show - Flex
Permanent · Las Vegas
May 11, 2022
Reading time
3 minutes
Download the article
Click here to print
Text size
aA+ aA-

High-summer sunshine trends see surging searches says Stylight

May 11, 2022

In the first summer season that could justifiably be described as ‘post-pandemic’, consumers appear to be embracing sunshine trends with the latest report from Stylight showing some key directions.

Photo: Winnie Harlow/CaySkin

The fashion search engine said orange is a major colour trend and has seen a 19% rise in clicks. That’s being driven by celebs and influencers — such as supermodel Winnie Harlow being spotted in head-to-toe tangerine as she launched CaySkin at Sephora. But orange is also being used as a ‘pop’ colour to add a summer edge via accessories to more toned down looks.

And some consumers are also choosing a subtler colour story with brown trending as well. The company has seen a 99% increase in traffic for brown items.

Platform — and also flatform — sandals are trending too with 16% higher clicks on the site and 46% higher search interest on Google. Among the trendsetters here is actress Simone Ashley, from the successful second season of Bridgerton, who’s been seen wearing the look. And the platform trend has also been underlined by other search engines with the latest Lyst Report referencing it as a key shoe direction.

The platform trend links to a more general fondness for higher heels that has been reported by a number of footwear specialists – such as Kurt Geiger – in recent months.

With that in mind, Stylight said plateau high heels have seen a massive 3,100% increase in traffic on the site. They come with a platform to add further to the height, as well as chunky or fine heels.

On the accessories front, raffia crochet bags are continuing their moment in the sun and strengthening their hold on summer shopping lists. They include the pink Cleo bag by Prada carried by German influencer Veronika Heilbrunner that has seen a 128% rise in search interest on Google and 112% increase in traffic on Stylight.

Meanwhile for clothing, neckholder tops — 2022’s take on the classic halter top — have seen a 65% rise in traffic with styles that criss-cross across the chest proving popular. This could be linked both to the widely discussed resurgence of holiday bookings this year, but also the return to event dressing as consumers seek something different for their wardrobes with social life almost back to normal.

Woven or knitted/crochet sets are also on many wishlists for summer with a 33% rise in search interest on Google. This is a pure high-summer trend that almost morphs into beachwear. And it's no surprise that some other trends are developing that work well with the look.

For instance, zebra and tiger prints have been spotted on a number of celebrities during the reborn festival season and Google has seen a 33% rise in search interest, with Stylight calling this one of the “must-have” print stories of the season.

Nineties beaded necklaces also work well with the woven or knitted sets and print pieces. With the return of the 90s and Y2K trends Stylight has seen beaded necklaces become more popular over the last year. For summer it’s seeing necklaces with micro-beads, often in neon colours like the one worn by Gigi Hadid. It’s seen a 41% increase in traffic on the site. 

Copyright © 2022 FashionNetwork.com All rights reserved.