Hollister launches new holiday campaign featuring Cody Simpson

By

Obi Anyanwu

Published
Nov 17, 2015

Hollister announced Tuesday the launch of its 2015 holiday campaign featuring singer/songwriter Cody Simpson and his new band, Coast House.

 
The American brand kicked off the campaign with a short film of the band’s jam session on a rooftop in Manhattan Beach, CA. The film includes music from Coast House band members, Simpson, Corey Harper and Adrian Cota, as well as behind-the-scenes footage of the band and their friends outfitted in Hollister’s winter collection.
 
"We are always looking for fun, new ways to bring our content to life," said Fran Horowitz, Brand President of Hollister. "Cody Simpson and Coast House really resonate with our customers and we are thrilled to collaborate with them to bring #Instajoy to fans during the holidays."

"Hollister embodies everything that we love about Southern California: fun, relaxed and carefree. Coast House and I are excited to partner with them to bring that same spirit to fans around the world this holiday season," said Cody Simpson.
 
In addition, Coast House will help Hollister launch its philanthropic campaign with non-profit organization, Operation Warm, on December 1.