82 871
Fashion Jobs
SALLY BEAUTY CORPORATE
IT Senior Manager
Permanent · DENTON
HAND & STONE
Assistant Spa Manager - Apex
Permanent · APEX
HAND & STONE
Assistant Spa Manager - Voorhees
Permanent · VOORHEES TOWNSHIP
HAND & STONE
Assistant Spa Manager - Brentwood
Permanent · BRENTWOOD
HAND & STONE
Assistant Spa Manager - Princeton
Permanent · PRINCETON
HAND & STONE
Assistant Spa Manager - South Park
Permanent · CHARLOTTE
HAND & STONE
Assistant Spa Manager - Camp Hill
Permanent · CAMP HILL
HAND & STONE
Assistant Spa Manager - Chantilly
Permanent · FAIRFAX
HAND & STONE
Assistant Spa Manager - Gaithersburg
Permanent · GAITHERSBURG
HAND & STONE
Assistant Spa Manager - Medford
Permanent · MEDFORD
HAND & STONE
Sales Manager - Winston-Salem
Permanent · WINSTON-SALEM
HAND & STONE
Assistant Spa Manager - Severna Park
Permanent · SEVERNA PARK
HAND & STONE
Assistant Spa Manager - Langhorne
Permanent · LANGHORNE
HAND & STONE
Assistant Spa Manager - Timonium
Permanent · TIMONIUM
HAND & STONE
Assistant Spa Manager - Newtown Square
Permanent · EDGMONT
HAND & STONE
Assistant Spa Manager - Falls Church
Permanent · FALLS CHURCH
HAND & STONE
Assistant Spa Manager - Reston
Permanent · RESTON
HAND & STONE
Assistant Spa Manager - Ocean Township
Permanent · OCEAN TOWNSHIP
HAND & STONE
Spa Director
Permanent · CHERRY HILL
HAND & STONE
Assistant Spa Manager - Franklin
Permanent · FRANKLIN
HAND & STONE
Assistant Spa Manager - Kirkwood
Permanent · WILMINGTON
HAND & STONE
Assistant Spa Manager - East Brunswick
Permanent · EAST BRUNSWICK
Published
Aug 8, 2022
Reading time
3 minutes
Download
Download the article
Print
Text size

Holzweiler gets Sequoia Capital investment boost, targets China, US and UK growth

Published
Aug 8, 2022

Norwegian fashion and lifestyle label Holzweiler has entered a “strategic partnership” with Sequoia Capital China, the latter having made a “significant investment” in the family-owned firm.


Holzweiler's family management team



It’s the first-ever external investment for the brand and the link-up “is set to export Holzweiler’s cult appeal and community spirit globally”.

Holzweiler joins a portfolio at Sequoia that includes SSense, Ami, We11Done and Desiree. The alliance — supported by Carnegie Investment Banking — “advances Holzweiler’s distinct creative vision and builds on a commitment to physical retail experiences and pioneering design collaboration”, we’re told. 

The business currently has six physical stores (including fashion, beauty and furniture concept location Holzweiler Multibrand Store), a “thriving” e-commerce business, an international wholesale network comprising some of the biggest luxury retailers in the world, and a fine-dining restaurant in the heart of Oslo. 

Key categories for the label are outerwear and knitwear, "which have seen exceptional traction in international markets”, contributing to its “significant growth over the past three years of nearly 60% revenue CAGR". 

The company said its “next chapter” will be defined by “artfulness and ambition, bolstered by Sequoia China’s outstanding digital knowledge, global reach and resources”.

The new investment should help it “accelerate and up-scale” its direct-to-consumer business internationally, “with a laser-focus on key territories China, the US and UK”. 

A flagship store will open in Copenhagen in October, and Holzweiler’s first London location is planned for spring next year. 

The business was founded in 2012 by siblings Andreas and Susanne Holzweiler. It has a focus on “conscious practice, material innovation and an infectious celebration of the natural world”. Collaborations with artists, musicians, architects and poets are a key feature of the offer. 

The company — which is staging its most ambitious runway show to date during Copenhagen Fashion Week on Wednesday — said that much of its singular charm comes via deep-rooted passion for the arts, resulting in a meaningful ‘beyond-fashion’ lifestyle strategy”.

It has launched collabs with Munch Museum, an Ali Gallefoss exhibition shown at Paris Fashion Week, pop-ups with vegan movement Wild & The Moon, and a collab with Colette (Holzweiler was the only Scandinavian brand chosen to take part in the Paris destination store’s closing #ColetteForever collaborations).

The company also has a longstanding relationship with architects Snøhetta. 

In a joint statement after the new investment, CEO Andreas, CCO Susanne and creative director Maria Holzweiler said: We're incredibly proud to partner with the team at Sequoia China — this is a milestone moment for us and marks the beginning of a kind of 'Holzweiler 2.0’. From the outset, the conversation with Sequoia China felt symbiotic — they intrinsically understand what we're trying to achieve: a careful balance of vibrant growth and sustainable momentum.”

And Angelica Cheung, Venture Partner at Sequoia Capital China, added: “Holzweiler has a perfect mixture of quality, design, and a modern lifestyle approach. They have been exceptionally humble and understated; despite their incredibly dynamic business position. We believe they have a huge opportunity to expand to other parts of the world, especially at a time when audiences value nature, the outdoors and human connection more than ever before. Sequoia China will be supporting the family -- with all our resources -- along the way.” 

Copyright © 2024 FashionNetwork.com All rights reserved.