Honest Beauty coming to Target

Jessica Alba's line of beauty products from Honest Beauty is coming to Target. 

The retailer will begin stocking shelves with the brand as of March 26 both online and across 800 stores across the US. 

The line-up includes 30 products ranging from facial cleansers to cream blushes for under $35. 

Until now, Honest Beauty was sold online and at Ulta Beauty in the US. 

Products are made with botanically derived ingredients. 

Target began stocking products from The Honest Company, which sells household, personal care and baby products, in 2014.