Honest Beauty rolls out at Walgreens

By

Robin Driver

Published
Sep 27, 2019

The Honest Company announced on Wednesday that it has expanded its partnership with Walgreens, introducing its clean beauty line to 750 of the pharmacy chain’s stores across the US, as well as its e-commerce platform.
 

The launch of Honest Beauty at Walgreens builds on the introduction of The Honest Company’s line of baby products at the pharmacy in March of this year. Products in the company’s beauty line range from skincare to makeup, with best-sellers including the brand’s Extreme Length Mascara + Primer and its Tinted Lip Balm.
 
Honest Beauty products are cruelty free and are developed using ingredients vetted by the company’s R&D experts at its two in-house laboratories.

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The Honest Company is committed to full product disclosure, clearly labelling and defining all ingredients on its packaging. The brand avoids more than 3,000 ingredients known to be harmful to health or the environment, more than the over 1,300 ingredients banned from use in personal care products in the EU. US legislation currently only bans 11 ingredients.
 
“We’re proud to welcome Honest Beauty into our expanding beauty assortment in stores and online,” said Lauren Brindley, group vice president for beauty and personal care at Walgreens, in a release. “Now more than ever, consumers have a desire for ingredient transparency and safety, and this collaboration will help us continue to fulfill our purpose of championing the health and well-being of our customers in the communities where they live.”
 
Founded in 2012, The Honest Company is headquartered in Los Angeles. Its products are currently distributed through more than 23,000 retail locations in North America, as well as at select Douglas stores in Germany and Italy. Its full range of products can also be found on its e-commerce website.
 
Clean beauty Is a fast-growing industry, with the global organic personal care ingredients market predicted to be valued at $11.1 billion by 2025, representing a 5.4% CAGR between 2019 and 2025.