House of Masaba returns to US with House of Chic
Although House of Masaba does not have a flagship store or dedicated retail outlet in the US, the brand has been testing the waters with several pop-up shopping events in the country. The latest of which saw Gupta bring her brand of fusion wear to Tenafly in New Jersey on May 10.
After launching a new flagship store in Pune this week, Gupta is back to her international pop-up shop tour that, this year, has reached Hong Kong and the US.
The designer’s New Jersey pop-up shopping event took place from 2pm to 6pm and was open to the public.
For the pop-up store events in America, Gupta has teamed up with House of Chic, which is a multi-brand pop-up store concept founded by Jinali Sutariya and Heena Surani in Los Angeles in 2012. The business now hosts pop-up events across America and focuses on bringing Indian designers over to showcase their wares.
The tour will continue on May 12 when House of Masaba hosts another pop-up shop, this time in Westchester, New York. The event is also in collaboration with House of Chic as well as Style Paparazzi. The store will open for the day in White Plains and the event is supported by the India Centre of Westchester Inc (ICWI).
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