Hublot opens in Singapore its largest pop-up store

With international action star Donnie Yen (from the film IP Man) officiating the opening, the Swiss watchmaker Hublot debuted last week its largest pop-up store in the world. Based at the shopping centre Ngee Ann City Civic Plaza in Singapore, the building stands at 7 metres tall and occupies a massive area of 1,050 square metres.

Present to witness the celebration were some 250 exclusive guests and media from Singapore, Malaysia, Thailand, Hong Kong and China.  

The pop-up store, which commemorates a decade of Hublot's spirit The Art of Fusion, showcases exclusive limited editions, as well as lifestyle accessories specially curated for this store. 

Visitors can expect innovative and playful interactive displays that will take them through a virtual journey around Hublot’s watchmaking universe, examining the brand’s DNA and revealing the stories behind Hublot design and craftsmanship.  

At the new pop-up store, the Swiss luxury company launched the "Red Dot" Bang, a set of limited edition 44mm Big Bang watches that were introduced in two cases, Hublonium and yellow gold. Additionally, the Swiss watchmaker launched its Manufacture MP-05 La Ferrari timepiece, which comes in a yellow gold case set with 440 baguette-cut diamonds worth at least 13 carats.

"With the help of our long-time partner and leading watch retailer, The Hour Glass, Hublot’s presence has stayed strong in Singapore for more than 30 years and we are honoured to be part of Singapore’s jubilation as we also celebrate our own success with the iconic Big Bang this year,” said Ricardo Guadalupe, Hublot's CEO. 

Hublot has more than 750 points of sale worldwide and over 60 mono brand boutiques. 

Written by Barbara Santamaria