Huckberry to open first ever retail outlet as pop-up store in New York

By

Isabelle Crossley

Published
Oct 16, 2018

Online menswear retailer Huckberry announced on Monday that it is opening its first ever brick-and-mortar store as a pop-up at 383 Bleecker Street in New York’s West Village.

From November through January 2019, Huckberry will set up shop in the West Village, New York with a pop-up store that aims to serve as equal parts retail outlet and inspiration. The store will feature “actionable adventures” along with clothing, gear, and gifts for the winter season.

"Our vision is to build the most inspiring men's retailer in the world through exclusive gear, original storytelling, and immersive experiences," said brand co-founder Richard Greiner in a press release.

The brand, which retails men’s adventure and outdoor wear, will put on seven adventure itineraries as part of the pop-up store. A “West Village Drinking Tour with Jack Kerouac” will take place near to the store but “72 Hours in Iceland” will take fans of the brand far further afield. Adventures will also come with free-gifts and perks for those that take part.

On November 6, the adventure photographer Chris Burkard will lead an Iceland Q&A and book signing and other events are to follow. The brand also hinted in a press release that some customers from other parts of the US will be flown in by the brand itself to experience the store.