Huda Beauty appoints new North American president

Huda Beauty has named Nathalie Kristo as the cosmetics company's new North American president, effective October 1st.

As president, Kristo will manage the Dubai-based company's overall vision and strategic leadership in the North American market, expanding the company's global presence through applied digital strategy.

Prior to joining Huda, Kristo served as global brand president at fellow cosmetics company NYX, and previously held multiple executive positions with the brand's parent company, L'Oréal.

In addition to this update to the company's senior leadership roster, Huda Beauty named Helena Sampson as their new European president in July, where she manages the brand's presence in both the UK and Europe.

“These roles are crucial to the growth and development of the brand," said Huda Beauty founder and CEO Huda Kattan. "Both Nathalie and Helena bring incredible brand strategy expertise and knowledge of the industry which will be invaluable for the future of Huda Beauty."

The cosmetics company was founded by Kattan in 2013, following her successful career as a beauty blogger and YouTuber. Recently, Huda announced it will expand its product line by taking its first steps into the fragrance world.

Huda Beauty products are available through ShopHudaBeauty.com and at retailers like Sephora, JC Penney, Harrods, Selfridges and Cult Beauty. The company is currently present in markets across Europe, Asia and the U.S.

Huda Beauty appoints new North American president

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