Hudson's Bay Company launches new PR divisions

By

Jennifer Braun

Published
Apr 19, 2016

The Hudson's Bay Company (HBC) announced on Tuesday a newly established Corporate Communications and Public Relations division. Andrew Blecher will lead the function in his new role as senior vice president of corporate communications and public relations.
 
The new divisions are a part of HBC’s focus on creating “Centers of Excellence” (COE) in key functions across the organization. Several other “Centers of Excellence” have already been established across HBC.

 
“The creation of a Communications Center of Excellence aligns with our efforts to ensure we are leveraging our talent across all of our banners and have clear and effective communications to support our long-term growth strategies,” says Jerry Storch, Hudson’s Bay Company CEO, in a news statement.
 
Mr. Blecher began his career at Saks Fifth Avenue nearly 15 years ago. He left for four years for a PR agency, where HBC was his lead client, and was once again hired by HBC in 2014, as senior vice president of PR and events.

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“Andrew’s track record with HBC makes him the ideal person to elevate the communications function within the organization and to develop and execute a strategic communications roadmap that reflects a truly global retail operation,” Storch says, in a news statement.
 
HBC is the oldest company in North America. Some of its leading banners include Hudson’s Bay, Lord & Taylor, Saks Fifth Avenue, Gilt, and more.