85 567
Fashion Jobs
TREK
Service Manager
Permanent · CENTERVILLE
ESTÉE LAUDER COMPANIES
Keyholder - The Cosmetics Company Store - 12 Hrs - Fashion Outlets Niagara Falls - Niagara Falls, NY
Permanent · NIAGARA FALLS
ESTÉE LAUDER COMPANIES
Keyholder - The Cosmetics Company Store - 20hrs - Tejon - Arvin, CA
Permanent · ARVIN
ESTÉE LAUDER COMPANIES
Keyholder - The Cosmetics Company Store - 20hrs - Tanger Outlet Center Midway - Rehoboth Beach, de
Permanent · REHOBOTH BEACH
AVEDA
Keyholder - Aveda - 25 Hrs - Kenwood - Cincinnati, OH
Permanent · CINCINNATI
MACY'S
Asset Protection Detective, FT Myers - Full Time
Permanent · FORT MYERS
MACY'S
Fulfillment Associate, Portland - Full Time (2550)
Permanent · PORTLAND
MACY'S
Asset Protection Detective, Roosevelt - Full Time
Permanent · PHILADELPHIA
MACY'S
Asset Protection Security Guard, Center City - Flex
Permanent · PHILADELPHIA
MACY'S
Asset Protection Security Guard, Center City - Part Time
Permanent · PHILADELPHIA
MACY'S
Asset Protection Detective, Market Place - Full Time
Permanent · CHAMPAIGN
MACY'S
Asset Protection Detective, Barton Creek Square Mall - Part Time
Permanent · AUSTIN
STAND OUT FOR GOOD
Brand Rep (Sales Associate)
Permanent · EAST RUTHERFORD
UNIVERSITY OF NORTH FLORIDA
Apex Accelerator Coordinator
Permanent · JACKSONVILLE
JCPENNEY
Asset Protection Associate - Patrick Henry Mall
Permanent · NEWPORT NEWS
RALPH LAUREN
Sales Professional Part Time-2
Permanent · OAK BROOK
RALPH LAUREN
Associate Manager
Permanent · JOHNSON CREEK
ADIDAS
Project Manager
Permanent · PORTLAND
ADIDAS
Sales Director
Permanent · TAMPA
LEE
PT Keyholder
Permanent · GRAPEVINE
KOHLS
Full-Time Loss Prevention Supervisor
Permanent · WALPOLE
KOHLS
Full-Time Loss Prevention Supervisor
Permanent · HOUSTON
Published
Feb 21, 2020
Reading time
2 minutes
Download
Download the article
Print
Text size

Hudson's Bay embraces nostalgia with immersive pop-up shop

Published
Feb 21, 2020

Hudson's Bay is taking things back to the '90s with the launch of a new immersive pop-up shop designed to meet consumer demands for fashion that is recollective of decades past. 

Hudson's Bay embraces nostalgia with immersive pop-up shop. - Facebook: Hudson's Bay


Dubbed 'The Nostalgia Project', the pop-up will feature products from more than 60 brands offering '90s-style staples from categories including menswear, womenswear, footwear, accessories, cosmetics, and more.

Customers will find '90s classics like hair scrunchies and acrylic clips, Melissa Jellies shoes, Champion sneakers, Fila tennis skirts, baby doll dresses, and Lip Smacker chapsticks. 

Likewise, the pop-up will also introduce new brand collaborations including Italian streetwear brand GCDS, who has partnered with cult-classics like Jurassic Park, Hello Kitty and Care Bears. There will also be a breakout collection from Capsule 98, a nostalgic Instagram-turned-podcast and website, founded by writer/editor and '90s maven, Randi Bergman. 

New brands and styles will be introduced on a rolling basis throughout the pop-up's tenure in-store.

"The Nostalgia Project brings brands together that allow style seekers to reminisce while still offering them fresh up-and-coming designers that modernize the aesthetic," said Tyler Franch, Hudson's Bay fashion director, in a news statement. 

"Today, we see nods of the 'too cool for school' look on the runways globally - think Calvin Klein slip dresses and platform Teva sandals - and we know there is consumer appetite for the trend."

Spanning more than 1,000 square feet, the pop-ups will also be truly interactive and designed to transport consumers back to the mid- to late-'90s. 

The Nostalgia Project will launch on Friday at Hudson's Bay's Yorkdale, Sherway, and Queen St. in Toronto, Montreal Downtown, Vancouver Downtown and online at thebay.com. 

Copyright © 2024 FashionNetwork.com All rights reserved.