Hudson’s Bay expands Space NK Beauty with three new locations

By

Jennifer Braun

Published
Apr 6, 2022

The Hudson’s Bay announced on Tuesday that it is expanding its partnership with Space NK, a global retailer of multi-brand prestige beauty and apothecary goods, with the opening of three additional ‘shop-in-shop’ locations. 

Since launching its shop-in-shop concept within Hudson’s Bay flagship stores in Montreal, Toronto and Vancouver, last summer, Space NK will expand to Calgary’s Market Mall, Quebec’s CF Carrefour Laval, and the Queen St flagship in Toronto, doubling Space NKs footprint at Hudson’s Bay. 

The Bay plans to launch Space NK in additional stores leading into 2023 - with a new assortment of brands both in-store and on TheBay.com. The current assortment features 18 premium brands, including Chantecaille, Boy Smells, Tata Harper, Sunday Riley, Dr. Dennis Gross, R+Co, Kevyn Aucoin and most recently Malin + Goetz.

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“Space NK at the Bay is an unmatched experience—customers will discover the most sought-after brands, many of which are new to Canada, complemented by our incredible and expansive beauty assortment,” said Laura Janney, chief merchant at The Bay. “With our commitment to discovery, Space NK at The Bay inspires and delivers an innovative journey for our customers.”

Noah Rosenblatt, president of Space NK North America added, “We are delighted to expand our partnership with Hudson Bay, to bring our beauty category expertise to their customers across Canada in an iconic department store location, allowing them to shop luxury beauty when, where and how they choose. We look forward to working with Hudson Bay as our partnership continues to develop into 2023.”

The Hudson’s Bay has been growing its assortment of brands in recent years, actively targeting the Millennial and Gen Z shoppers. Most recently, British fashion chain River island announced a deal with the Canadian retailer.