Hudson's Bay launches first-ever private label skincare line

By

Jennifer Braun

Published
Dec 4, 2019

Hudson's Bay announced on Tuesday its first foray into beauty and skincare with the launch of Les Essentiels. 

 
Expected to launch this month at select Hudson's Bay stores and online at thebay.com, the new collection of beauty, skincare and makeup includes a range of products from mascara to eye care, to face serum and brush sets. 
 
The collection, priced from $35 to $60 CDN, is all paraben-, sulphate-, phthalate-, and cruelty-free, as well.

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The collection was exclusively developed for Hudson's Bay by Brittny Robins through her new Beauty Architecture company, By Britt. 
 
"Hudson's Bay was the first major retailer in Canada to pick up my beauty line and I am truly honoured to collaborate with them to launch their first private label range of beauty and makeup products," said Robins, in a news statement. 
 
"The collection is specially-designed to bring together dynamic natural ingredients and functionality through an inclusive selection that will help Canadians feel their best and most confident selves."

The Canadian millennial beauty entrepreneur previously launched her beauty brand Flawless by Friday, which first saw its debut in Canada at Hudson's Bay.
 
"Hudson's Bay has earned the trust of our customers by consistently delivering quality products and knowledgeable service as part of our beauty experience," said Catherine Kelly, VP, Cosmetics, Hudson's Bay. 
 
"This first signature beauty line for Hudson's Bay is an opportunity to not only offer our own point of view on simple yet sophisticated beauty essentials, but to also partner with and champion a Canadian talent like Brittny who has proven herself through her deep expertise and passion for the industry."