Hudson's Bay opens MEC shop-in-shops in Toronto

By

Jennifer Braun

Published
Oct 27, 2022

Canada's go-to outdoor retailer, Mountain Equipment Company (MEC) has teamed up with Hudson's Bay to launch three Hudson's Bay shop-in-shops in the Greater Toronto Area, as well as nationally on The Bay's online marketplace.

Spanning 7,000 to 11,000 square feet, the shop-in-shops are located across the GTA in Hudson's Bay stores at Yorkdale and Square One Shopping Centres, and in the flagship Hudson's Bay store on Queen Street. The stores have been created to reflect the outdoor retailer's brand, with inspiring imagery, forest scenes, and mannequins for different activities woven throughout each space.

The MEC at Hudson's Bay space operates just like a standalone MEC store, and serves as a convenient destinations to gear up before heading outside with quality gear, apparel and footwear from brands including Scarpa, Salomon, The North Face, Black Diamond and the in-house brand, MEC Label.

Moreover, MEC has debuted nationally on TheBay.com with more than 400 MEC Label styles, including outerwear, base layers, supplies for kids, camping gear and packs, with more styles expected to be on the way. Likewise, outdoor enthusiasts can purchase bulky items like skis, bikes, canoes and kayaks online, with the help of MEC staffers in store.   

"MEC doors are officially open at Hudson's Bay stores across the GTA and we're thrilled to give Torontonians more access to outdoor gear and expert advice," said Eric Claus, CEO and chair of MEC. 

"We've spent more than 50 years inspiring people to get active outside and our latest shops have everything outdoor enthusiasts of all levels need for their next adventure."