Hudson's Bay partners with 'Color Me Courtney' blogger for new collab
Hudson’s Bay has collaborated with New York-based blogger Courtney Quinn of 'Color Me Courtney' for a collection of brightly striped apparel.
The new 'HBC Stripes + Color Me Courtney' collaboration features 28 pieces, consisting of women’s apparel, outerwear and accessories, as well as special matching apparel for dogs.
According to the partners, each piece mixes Quinn’s vibrant sense of style with the brand’s classic colors, and updates Hudson’s Bay’s trademarked stripes with materials like lurex, sequins and faux-fur.
“I am honoured to partner with Hudson’s Bay on this collection, which combines the brand’s timeless stripes with playful and youthful interpretations for a true celebration of colour,” said Quinn, who has an audience of 570,000 followers on Instagram.
"It's been a pleasure to work alongside this heritage brand and blend my love of fashion and colour - I can't wait to see this collection come to life.”
The HBC Stripes + Color Me Courtney collection will launch on November 5 across Canada at select Hudson’s Bay stores and thebay.com. Pieces retail from $20 to $195.
To promote the launch, Quinn will make an appearance at Hudson’s Bay’s Toronto Queen Street flagship on November 7, where guests can meet the blogger, shop the collection and take part in monogram customization and free gift wrapping.
The collection’s unveiling follows the announcement that Hudson’s Bay parent company, Hudson’s Bay Company, has entered into a definitive agreement with a group of shareholders to take the company private earlier this month.
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