Huf Worldwide and Original New York Seltzer partner on capsule collection

By

Obi Anyanwu

Published
Oct 28, 2016

Huf Worldwide this week launched a limited-edition capsule collection with Original New York Seltzer. The two companies came together to celebrate ONYS’ return to market and Huf’s New York City homecoming.

 
The capsule includes short sleeve and long sleeve t-shirts, hats and socks inspired by ONYS’ electric 80s packaging. The collection pays further homage to the soda company with colorways inspired by ONYS’ flavors peach, raspberry, blueberry, vanilla cream and lemon lime.
 
ONYS offers seltzer with no artificial flavors, colors, preservatives or corn syrup, which was a groundbreaking concept in the 1980s. The company is best known for its signature rounded bottles.

The Huf x Original New York Seltzer collection is available exclusively at the Huf New York City flagship store in SoHo and retails from $14 to $36.