87 163
Fashion Jobs
LULULEMON
Community Specialist | Summit, Springfield Ave
Permanent · SUMMIT
LULULEMON
Expeditor | Cherry Creek
Permanent · DENVER
LULULEMON
Community Specialist | Friendly Center
Permanent · GREENSBORO
NORDSTROM
Customer Service Representative - Hillsdale Shopping Center
Permanent · SAN MATEO
NORDSTROM
Retail Stock - Mercer Mall Rack
Permanent · LAWRENCE TOWNSHIP
NORDSTROM
Manager- Service Experience- Baton Rouge Mall Rack
Permanent · BATON ROUGE
NORDSTROM
Retail Stock - Sugar House Rack
Permanent · SALT LAKE CITY
NORDSTROM
Asset Protection - Agent - Aventura
Permanent · AVENTURA
NORDSTROM
Retail Stock - Northwoods Rack
Permanent · SAN ANTONIO
NEIMAN MARCUS
Business Manager Tom Ford, Beauty (PT, 35 Hours) - FT. Worth
Permanent · FORT WORTH
NEIMAN MARCUS
Sales Manager, Designer Rtw
Permanent · CORAL GABLES
NEIMAN MARCUS
Sales Professional, Beauty
Permanent · NEW YORK
TIFFANY & CO
Manager, HR Business Partner
Permanent · NEW YORK
URBN
Security Officer (Monday-Thursday; Overnight Shift)
Permanent · LEVITTOWN
AMERICAN EAGLE OUTFITTERS
ae - Market Visual Leader - us
Permanent · MCLEAN
CROCS
Supervisor, Distribution Center - 1st Shift
Permanent · LAS VEGAS
NEWELL
Associate Brand Manager, Coleman
Permanent · ATLANTA
NEWELL
Senior Director, Analytics
Permanent · HOBOKEN
NEWELL
sr. Manager, Customer Planning
Permanent · ATLANTA
NEWELL
Finance Manager, bp&a
Permanent · ATLANTA
BALLARD DESIGNS
Retail Receiving Manager
Permanent · ROSWELL
FRONTGATE
Merchandise Operations Specialist
Permanent · WEST CHESTER TOWNSHIP
Translated by
Roberta HERRERA
Published
Apr 30, 2022
Download
Download the article
Print
Text size

Hugo Boss poaches global head of marketing from Adidas

Translated by
Roberta HERRERA
Published
Apr 30, 2022

Florian Reichelsdorfer was appointed Hugo’s global head of marketing at the beginning of April. The exec joins the company from Adidas, where he was most recently in charge of global entertainment & influencer marketing.


Florian Reichelsdorfer, global head of marketing at Hugo - Hugo Boss

 
Reichelsdorfer assumed a newly created position within the Hugo Boss Group’s brand. In his new role, he will report directly to Miah Sullivan, director global marketing and brand communications at the Metzingen-based company since May 2021. Reichelsdorfer will be responsible for developing Hugo’s global marketing, explained Hugo Boss at the request of FashionNetwork.com. The 41-year-old will sharpen the brand’s visual identity and drive Hugo’s repositioning towards a younger target audience.  
 
Under the leadership of its new CEO, Daniel Grieder, who took over the company in summer 2021, the German group has adopted a more lifestyle approach for its two brands. With more than 15 years of experience working for Adidas, particularly in organizing events and influencer marketing, Reichelsdorfer will bring his expertise with him to Hugo. 

Hugo saw its sales increase by 45% compared to 2020 to 413 million euros.

Copyright © 2024 FashionNetwork.com All rights reserved.