×
32 195
Fashion Jobs
COTY
Equipment Maintenance sr. Manager
Permanent · Cockeysville
NORDSTROM INC
sr Manager, Technical Program Management
Permanent · Washington
NORDSTROM INC
Manager, Tech Program Mgmt - Supply Chain
Permanent · Washington
NORDSTROM
Loss Prevention Security Ambassador Esplanade Rack
Permanent · Oxnard
NORDSTROM INC
Product Manager 2 – Merchandising Data And Analytical Services & Npg Product Development
Permanent · Washington
NORDSTROM INC
sr Technical Program Manager - Data Analytical Services
Permanent · Washington
NORDSTROM
Loss Prevention Security Ambassador Alamo Quarry
Permanent · San Antonio
NORDSTROM INC
Manager Loss Prevention Southcenter
Permanent · Tukwila
NORDSTROM
Loss Prevention Agent Mall of America Nordstrom Rack
Permanent · Bloomington
NORDSTROM INC
Loss Prevention Security Ambassador Aventura
Permanent · Aventura
NORDSTROM
Loss Prevention Security Ambassador Green Hills
Permanent · Nashville
NORDSTROM INC
Product Manager 2 - Merchandising Price
Permanent · Washington
NORDSTROM INC
Finance Manager - Nmg
Permanent · Seattle
NORDSTROM INC
Loss Prevention Security Ambassador The Mall in Columbia
Permanent · Columbia
NORDSTROM INC
Merchandise Financial Planner (Multiple Openings)
Permanent · Seattle
NORDSTROM
Asset Prevention Security Ambassador Coddingtown Mall Rack
Permanent · Santa Rosa
NORDSTROM INC
Program Manager 2, Developer Tools & Security
Permanent · Washington
NORDSTROM INC
Security Ambassador 1-2
Permanent · New York
NORDSTROM INC
Loss Prevention Coordinator - 2nd Shift Tue-Fri - Gainesville, fl
Permanent · Gainesville
NORDSTROM
Loss Prevention Security Ambassador Rim Rack
Permanent · San Antonio
NORDSTROM
Loss Prevention Agent Arborland Rack
Permanent · Ann Arbor
NORDSTROM INC
Loss Prevention Security Ambassador 2 - 2nd Shift Tue-Fri - Gainesville, fl
Permanent · Gainesville
Published
Mar 10, 2021
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Hugo Boss announces music platform for Hugo brand

Published
Mar 10, 2021

Hugo Boss’s Hugo brand will on Thursday unveil “Hugo Louder”, a “new and exclusive music platform” that also comes with a mobile-first campaign. It does “more than share great music,” we’re told, with its mission being “to amplify the voices of inspiring artists and young talents who want to change the world”.


Hugo



It will “provide artists with a stage to debut their music and speak out about what matters to them”. Spotlighting emerging talents and established musicians “who embody the brand's DNA” like rapper Kelvyn Colt, the monthly series “will explore each artist's personal experiences while touching on the most important issues of the moment” And there’ll be live performances, exclusive interview content, and more. 

Fashion companies are increasingly linking with artists generally to add an enhanced level of creativity to their brands. But they’re also working to do some good and helping the artists’ careers as well. 

The importance of artist links can also be seen this week with the latest announcement about H&M's campaign for its Simone Rocha collaboration. Its new campaign features British painter Faye Wei Wei and her artworks.

Back with Hugo, the company said the brand ethos is closely linked to popular culture – especially music. It has worked with singer-songwriter Liam Payne for some time, and in 2012, it also launched Hugo Tracks, which showcased bands and acts from the electronic music scene.

Lüder Fromm, Director Global Marketing and Brand Communications, said: “The long-standing relationship between Hugo and music runs deep. We believe in music and fashion as cultural statements of self-expression. With the latest project, we want to provide a platform to the voices of the future, inviting artists and the audience around the world to our unfolding brand adventure.”

The move comes after it revealed its own Apple Music, Deezer, and Spotify channels earlier this year, featuring soundtracks to its campaigns and curated brand playlists.

Copyright © 2021 FashionNetwork.com All rights reserved.