×
32 695
Fashion Jobs
PINK
Brand Operations Manager-Aventura
Permanent · Aventura
L BRANDS
Asset Protection Officer, Broad st - 3rd Shift (11pm-7am)
Permanent · Columbus
L BRANDS
Transportation Manager, Victoria Secret
Permanent · Reynoldsburg
VICTORIA'S SECRET
Brand Operations Manager-Park Plaza
Permanent · Little Rock
ESTÉE LAUDER COMPANIES
Manager - Global Transportation Omni-Channel
Permanent · Melville
ESTÉE LAUDER
Retail Beauty Sales Manager - Estee Lauder - Full-Time - Southpoint Mall – Durham, nc
Permanent · Durham
CLINIQUE
Retail Beauty Sales Manager - Clinique - Full-Time - la Plaza - Mcallen, tx
Permanent · McAllen
ARAMIS AND DESIGNER FRAGRANCES
Retail Selling Specialist - Aramis Designer Fragrances - 16 Hrs - Santa Ana - Santa Ana, ca
Permanent · Santa Ana
ESTÉE LAUDER COMPANIES
Accounting Manager, North America
Permanent · New York
FOOT LOCKER
Overnight Assistant Operations Manager
Permanent · New York
FOOT LOCKER
sr. IT Security Compliance Analyst
Permanent · Camp Hill
FOOT LOCKER
Overnight Operations Manager
Permanent · New York
ROSS STORES
Store Protection Specialist
Permanent · Fort Myers
ROSS STORES
dc Operations Manager
Permanent · Rock Hill
ROSS STORES
Area Loss Prevention Manager (Alpm)
Permanent · Sunnyvale
ROSS STORES
Store Protection Specialist
Permanent · Colorado Springs
NORDSTROM
Loss Prevention Security Ambassador Menlo Park
Permanent · Edison
NORDSTROM
Area Manager - Elizabethtown, PA
Permanent · Elizabethtown
NORDSTROM INC
Loss Prevention Agent Market Street Rack
Permanent · San Francisco
NORDSTROM
Loss Prevention Agent Union Square Rack
Permanent · New York
NORDSTROM INC
Loss Prevention Security Ambassador Market Street Rack
Permanent · San Francisco
NORDSTROM
Loss Prevention Security Ambassador Union Square Rack
Permanent · New York
Published
Jan 28, 2021
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Hugo Boss new sales chief starts, is key for digital, casualisation and youth focus

Published
Jan 28, 2021

Hugo Boss said Oliver Timm has joined as its Chief Sales Officer (CSO) this month, with the new executive also joining the board. His arrival comes at a time of big change at the business as a new CEO prepares to join this summer and it evolves its offer for the ‘new normal’.


Oliver Timm - Hugo Boss



In the role, Timm is responsible for “delivering a premium shopping experience for Hugo Boss customers across all consumer touchpoints − from retail and wholesale to e-commerce”.

The official announcement of his impending arrival was made last July, at which time the company highlighted his “longstanding expertise in the fashion industry and proven track record in driving digitalisation across the marketplace”.

And the company said on Thursday that his priorities will now include “the implementation of a best-in-class omnichannel environment for Hugo Boss, designed to offer a seamless, perfectly meshed brand experience to customers worldwide”.

And the digitalisation of the company’s distribution activities "will be a key factor in its success”. This includes the further expansion of its own e-commerce activities “with a particular focus on developing the online store hugoboss.com into a true digital flagship store and applying a full mobile-first approach”.

And this will come with a renewed focus on younger consumers, such as Gen Z and Millennials, as well as on casualwear across various product categories. 

The company said that casualisation will be reflected in its stores globally as it adjusts its product offerings and creates modern store concepts. 

“Emotionalising the brands and offering personalised customer experiences will be a top priority going forward,” it explained. “Data-driven decision-making will be crucial in this context, enabling a clear customer-centric approach. A first-class, personalised loyalty program, with data globally available and applicable across all touchpoints, will provide the basis for this”.

The new sales chief previously spent over 20 years at PVH and while there worked side-by-side with Daniel Grieder, who will join Hugo Boss as CEO on June 1.

Copyright © 2021 FashionNetwork.com All rights reserved.