Hunkemöller plans to expand further

After the American Carlyle Group acquired Dutch lingerie retailer Hunkemöller earlier this year, the brand aims to enter new markets, the retailer has reported. 

Hunkemöller currently has over 700 stores in 18 countries, including the Netherlands, Germany, Spain, Morocco and Bahrain. In its three-year-plan, the company is looking to enter Asia and the US, as well as Kuwait, Russia, Puerto Rico, New Zealand, Trinidad, Costa Rica and Venezuela.

Hunkemöller also plans to further develop its omni-channel shopping experience. The retailer first launched its e-commerce platform in the Netherlands in 2003, followed by Germany in 2009 and Belgium in 2010. 

Today, the retailer focuses on its omni-channel strategy, which will be the centre for the retailer’s strategy over the next three years, as Hunkemöller aims to continue grow its online store, concession partners and click-and-collect services, giving customers the choice how to shop.

In 2016, Hunkemöller plans to open its 800th store and establish the brand in its 20th country. In addition to being the number one lingerie specialist in the Netherlands, Belgium, Luxemburg, Denmark and Germany.

Hunkemöller was founded in 1886 in Amsterdam, The Netherlands by Wilhelm Hunkemöller and his wife Josephina Lexis. The company's headquarters are in Hilversum, The Netherlands. 

By Shomara Roosblad