×
63 380
Fashion Jobs
KOHLS
Full-Time Sales Supervisor - Softlines
Permanent · Madison
KOHLS
Full-Time Loss Prevention Supervisor
Permanent · Mansfield
KOHLS
Full-Time Loss Prevention Supervisor
Permanent · Lafayette
KOHLS
Full-Time Loss Prevention Officer
Permanent · Fremont
KOHLS
Full-Time Loss Prevention Supervisor
Permanent · Cape Coral
NIKE
Senior Product Manager, Line Planning And Merchandising
Permanent · Beaverton
NIKE
Business Success Manager – Multi-Node Inventory Planning
Permanent · Beaverton
NIKE
Product Manager – Multi-Node Inventory Planning
Permanent · Beaverton
NIKE
Product Manager, Line Planning And Merchandising
Permanent · Beaverton
NIKE
Live Consumer Direct Marketing, Global Store Marketing Manager
Permanent · Beaverton
CONVERSE
Product Integrity Manager
Permanent · Boston
NIKE
Director, Omni-Channel Marketing Solution Engineering
Permanent · Beaverton
NIKE
Product Manager, Global Sourcing Manufacturing Data Product & Reporting
Permanent · Beaverton
NIKE
Manager, Analytics & Operations, Nike Athlete Experience
Permanent · Beaverton
ULTA BEAUTY, INC.
General Manager
Permanent · Johns Creek
ULTA BEAUTY, INC.
Retail Operations Manager
Permanent · Virginia Beach
ULTA BEAUTY, INC.
Retail Operations Manager
Permanent · Mount Laurel Township
ULTA BEAUTY, INC.
co - Sales Manager
Permanent · Schaumburg
ULTA BEAUTY, INC.
General Manager
Permanent · Conway
ULTA BEAUTY, INC.
Retail Sales Manager
Permanent · Gilbert
ULTA BEAUTY, INC.
Retail Sales Manager
Permanent · Lakewood
ULTA BEAUTY, INC.
co - Sales Manager
Permanent · Pasadena
Published
Sep 14, 2021
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Hunter launches new campaign, adds Americas and supply chain execs

Published
Sep 14, 2021

Heritage brand Hunter has launched its AW21 campaign and the UK weather seems to have shifted to match the product just at the right time. The wellington boots specialist has launched the new video imagery as the recent heatwave has broken and turned to rain, perhaps making consumer more likely to be thinking about its boots.


 

The campaign is called For The World Outside and is part of a general brand refresh that has been repositioning Hunter as a major outdoor label that also has a strong focus on sustainability. The new profile is part of the changes pushed through by Paolo Porta, who joined as CEO in June last year.

Porta said of the new campaign that he’s “very pleased to announce the first phase of our brand evolution, establishing our new brand vision and sharing the Hunter pillars: nature, joy, creativity, heritage and protection with existing and new customers”.

And he also introduced Lara Meiland-Shaw (who previously worked at Louis Vuitton, Saks, and Amazon) as executive VP of the Americas, who will be responsible for forging strong wholesale partnerships. Additionally, he announced Dave Powell as chief supply chain officer — an even more key role than usual in the post-Brexit, post-pandemic world of supply chain disruptions.

Those appointments come after Claudia Plant joined as marketing chief and Sandra Romboli as design director.

Copyright © 2021 FashionNetwork.com All rights reserved.