×
72 397
Fashion Jobs
ROSS
Store Protection Specialist
Permanent · Commerce
NEIMAN MARCUS
Loss Prevention Investigator
Permanent · Troy
OLD NAVY
Assistant General Manager, Customer Operations - Cross County s/c
Permanent · YONKERS
GAP
General Manager - Hilton Head Tanger
Permanent · BLUFFTON
OLD NAVY
Assistant General Manager - Woodbury Common
Permanent · WOODBURY
OLD NAVY
General Manager - Northside Marketplace
Permanent · NASHVILLE
BANANA REPUBLIC
General Manager - San Francisco Premium Outlet
Permanent · LIVERMORE
NORDSTROM
Assistant General Manager- Ruscello- Ridgedale Center
Permanent · Minnetonka
NORDSTROM
Manager - Asset Protection - Fig at 7th Rack
Permanent · Los Angeles
NORDSTROM
Sales Manager, Nordstrom Media Network - Hybrid
Permanent · Seattle
NORDSTROM
Retail Stock & Fulfillment - Ross Park
Permanent · Pittsburgh
NORDSTROM
Asset Protection - Agent - Arrowhead Crossing Rack
Permanent · Peoria
NORDSTROM
Asset Protection - Agent - Valley Fair
Permanent · San Jose
NORDSTROM
Sales Manager, Nordstrom Media Network - Hybrid
Permanent · Seattle
NORDSTROM
Asset Protection - Agent - Galleria at Roseville
Permanent · Roseville
ABERCROMBIE KIDS STORES
Abercrombie Kids - Manager in Training, Green Hills
Permanent · Nashville
ABERCROMBIE AND FITCH STORES
Abercrombie & Fitch - Manager in Training, Seattle Outlets
Permanent · Marysville
ABERCROMBIE AND FITCH CO.
Part/Full-Time Fit Consultant (Size 4)
Permanent · Columbus
ABERCROMBIE AND FITCH STORES
Abercrombie & Fitch - Manager in Training, Savannah Outlets
Permanent · Pooler
COACH
Coordinator, Supply Planning
Permanent · New York
COACH
Senior Manager, Omni Operations
Permanent · New York
KOHLS
Full-Time Sales Supervisor - Softlines
Permanent · Victoria
Published
Sep 14, 2021
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Hunter launches new campaign, adds Americas and supply chain execs

Published
Sep 14, 2021

Heritage brand Hunter has launched its AW21 campaign and the UK weather seems to have shifted to match the product just at the right time. The wellington boots specialist has launched the new video imagery as the recent heatwave has broken and turned to rain, perhaps making consumer more likely to be thinking about its boots.


 



The campaign is called For The World Outside and is part of a general brand refresh that has been repositioning Hunter as a major outdoor label that also has a strong focus on sustainability. The new profile is part of the changes pushed through by Paolo Porta, who joined as CEO in June last year.

Porta said of the new campaign that he’s “very pleased to announce the first phase of our brand evolution, establishing our new brand vision and sharing the Hunter pillars: nature, joy, creativity, heritage and protection with existing and new customers”.

And he also introduced Lara Meiland-Shaw (who previously worked at Louis Vuitton, Saks, and Amazon) as executive VP of the Americas, who will be responsible for forging strong wholesale partnerships. Additionally, he announced Dave Powell as chief supply chain officer — an even more key role than usual in the post-Brexit, post-pandemic world of supply chain disruptions.

Those appointments come after Claudia Plant joined as marketing chief and Sandra Romboli as design director.

Copyright © 2023 FashionNetwork.com All rights reserved.