×
42 261
Fashion Jobs
LEVI'S
Account Executive, Dockers
Permanent · San Francisco
LEVI'S
Director de&i Communications And Employer Brand
Permanent · Remote
VICTORIA'S SECRET
Brand Operations Manager-The Mall at Wellington Green
Permanent · Wellington
VICTORIA'S SECRET
Senior Project Manager, Store Operations
Permanent · Columbus
PINK
Manager, PR & Brand Partnerships
Permanent · Reynoldsburg
NIKE
Director, HR Business Partner - Global Operations & Logistics
Permanent · Beaverton
CONVERSE
dc Operations Manager
Permanent · Boston
NIKE
Material Design Director - Catalyst Footwear
Permanent · Beaverton
NIKE
Global Brand Experience Design Director - Men's Studio
Permanent · Beaverton
NIKE
Lead Video Editor - Global Brand Imaging Studio - l.a
Permanent · Los Angeles
NIKE
Associate Product Line Manager-Global Football Apparel, Promo & Licensed
Permanent · Beaverton
NIKE
Global Corporate Narrative Communications Director
Permanent · New York
CONVERSE
Learning & Development Manager
Permanent · Boston
NIKE
Director, Application Security
Permanent · Beaverton
NIKE
Product Manager, Member And Partner Experiences
Permanent · Beaverton
NIKE
Global Payments Business Analyst
Permanent · Beaverton
NIKE
Brand Experience Design Director - la Brand Creative Studio
Permanent · Los Angeles
NIKE
HR Manager - Global Digital
Permanent · Beaverton
NIKE
Financial Analyst - Global Finance Apparel And Equipment
Permanent · Beaverton
NIKE
Digital Commerce Experience gO-To-Market sr. Manager
Permanent · Beaverton
NIKE
Global Catalyst Brand Management, Relationship Manager
Permanent · Beaverton
NIKE
Art Director, Global Brand Defining
Permanent · Beaverton
Published
May 25, 2021
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Hurley opens first New Jersey store in Asbury Park

Published
May 25, 2021

Californian surf brand Hurley has opened its first East Coast location outside of Florida in Asbury Park, New Jersey.


Hurley was acquired by Bluestar Alliance in 2019 - Instagram: @hurley

 
Located at 1183 Main Street, Asbury Park, at the corner of Main Street and Fourth Avenue, the brand’s debut New Jersey store measures 2,500 square feet.
 
It is hoped that the location will become “an action sports hub in NJ” and there are already plans to host community events at the store, such as live music shows and art installations, as well as appearances from athletes, including Olympic surfers such as Kolohe Andino and Carissa Moore.

“Asbury Park is the perfect choice for Hurley’s East Coast flagship store—a culturally diverse beachfront community with crowded summers and year-round residents,” said the brand in a statement cited by the Asbury Park Press. “This is Hurley’s first store on the East Coast, outside of Florida, and we strategically chose a freestanding store in a great coastal town that has a history in surf, skate, music, and art—the four pillars on which Hurley was founded.”
 
Costa Mesa, California-based Hurley currently operates 34 stores and, following Asbury Park, the company plans to open a further six locations this year.
 
Founded in 1999, Hurley was acquired by Nike in 2002, before being sold on to Bluestar Alliance in 2019. In addition to Hurley, Bluestar owns a broad portfolio of brands including Bebe, Tahari, Brookstone, Nanette Lepore and Joan Vass.
 
Although its roots are firmly planted in surf culture, Hurley has become a fully-fledged action sports lifestyle brand over the years and also sells apparel and accessories for activities such as skating, snowboarding and skiing.
 
Hurley’s Asbury Park store will hold its grand opening, featuring members of the Hurley surf team, on June 27.

Copyright © 2021 FashionNetwork.com All rights reserved.