IBM and abof partner up for enhanced shopping experience

By

Jennifer Braun

Published
May 18, 2016

IBM announced on Wednesday that they are working with online fashion portal abof.com to provide an enhanced personalized shopping experience tailored to millennial shoppers.
 
A part of Aditya Birla Group, abof.com is an online one-stop fashion portal for apparel, footwear and accessories for men and women. They patterned with IBM for a well-integrated e-commerce solution that could better target consumers and increase brand loyalty.
 

Since the partnership, abof.com has added features such as a 3D virtual trial room to the store front, a feature which enables customers to input their body measurement and virtually try any apparel before placing an order. They also added superior search options which allows shoppers to upload an image using visual search in order to find similar looking items.

“Many online retailers struggle to engage millennials in meaningful, thoughtful ways, all based on their behavior and preferences," says Harriet Green, General Manager, Watson IoT, Commerce and Education, IBM, in a news statement. "Through this collaboration with IBM, abof.com will create truly unique buying moments and ensure prompt delivery of each item, exactly the type of experience that builds brand loyalty."