May 2, 2022
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Ib Kamara named new art and image director at Off-White

May 2, 2022

Off-White, the U.S. luxury streetwear brand founded by the late Virgil Abloh, revealed on Saturday the appointment of Ibrahim Kamara as its new art and image director.

Ib Kamara - Off-White

In an Instagram post, the brand now majority-owned by LVMH Group said Kamara "will be joining a collective of creatives and overseeing the artistic direction of the brand."

"Ibrahim’s relationship with Virgil and Off-White born and nurtured through DM messages on Instagram, blossomed both personally and professionally in the last three years creating a strong bond based on mutual respect and shared values. In the new role, he will further develop his influence and insight on the brand’s collections, image and content," read the caption as stated by Andrea Grilli, Off-White CEO.

“In the wake of Virgil’s tragic passing we have been working tirelessly to keep his legacy alive and the brand relevant as a point of reference and platform in constant evolution. Inspired by Virgil’s vision and approach to his art we have nourished a collective of creative minds that represent the best in their category and have a strong and personal connection with Virgil," Grilli continued.

"Having Ibrahim on board, who has been part of the Off-White family for years styling our shows, to oversee art and creative of the brand in this next chapter is a great honor. With his talent and vision we look forward to taking on the next chapter of Off-White together, always remembering the groundbreaking creativity and values that Virgil had at heart and that are the core of our brand."

In addition, to styling Off-White shows, Kamara servef as the editor-in-chief of high-end fashion magazine Dazed. 

Soon after the news broke on social media, Kamara posted via his personal account acknowledging his new venture at the helm of his friend's brand.

​“Virgil will forever be with us. With me. He changed the world and left an indelible mark on anyone who encountered him and beyond. Generous with his time, mind and creativity—he saw everyone and created with all humans in mind. I am honored to further link my ties to Off-White as their art and image director and be a part of the team that will tell the rest of the story Virgil started writing for us all," said Kamara.

The fashion veteran's appointment at Off-White comes several months after the sudden death of the brand's founder and creative director, Virgil Abloh. Abloh died on Sunday, November 28, of cancer after privately battling the disease for several years.

​Born in Rockford, Illinois in 1980, Abloh, an architect by training, first emerged by working with Kanye West on the musician’s fashion label. By 2013 he had founded the high end streetwear label Off-White. The cult-followed brand was snapped up by French luxury conglomerate LVMH in July 2021, which acquired a 60% stake in the label.

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