×
40 982
Fashion Jobs
ESTÉE LAUDER COMPANIES
Latam E-Commerce Project Manager/Product Owner
Permanent · New York
MICHAEL KORS RETAIL INC
Sales Supervisor, Crabtree Valley, Raleigh nc
Permanent · Raleigh
GAP
General Manager - Lenox Square (Kids & Baby)
Permanent · Atlanta
GAP
General Manager - Northbrook Court
Permanent · Northbrook
GAP
General Manager- Stonebriar Mall
Permanent · Frisco
GAP
General Manager - Roseville Galleria
Permanent · Roseville
GAP
General Manager - Central Texas Marketplace
Permanent · Waco
GAP
Merchandise Planner - Boys - Outlet
Permanent · New York
GAP
Unassigned General Manager - Greater Nashville
Permanent · Nashville
ALICE AND OLIVIA
Sales Supervisor - Cabazon Outlet
Permanent · Cabazon
TARGET CORPORATION
Owned Brand Product Design Director, Pets
Permanent · MINNEAPOLIS
LA MER
Manager, Global Supply Chain Operations - Inventory
Permanent · New York
MAC
Business Development – Key Consumer Manager, Mac
Permanent · New York
H&M
Retail Flagship Visual Manager
Permanent · Chicago
JBCSTYLE
Art Director
Permanent · NEW YORK
JBCSTYLE
Sales Operations Coordinator
Permanent · NEW YORK
ESTÉE LAUDER COMPANIES
Manager, Solution Architect- Omni Retail
Permanent · New York
TOM FORD BEAUTY
Vice President, Marketing, Tom Ford Beauty North America
Permanent · New York
ESTÉE LAUDER COMPANIES
Category Insights Manager - Supply Chain
Permanent · New York
ESTÉE LAUDER COMPANIES
Senior Account Coordinator, Estee Lauder Travel Retail – Americas
Permanent · Los Angeles
ESTÉE LAUDER COMPANIES
Manager, Product Manager
Permanent · New York
ALICE AND OLIVIA
Sales Supervisor - Town Center at Boca Raton
Permanent · Boca Raton

In Milan, Elena Miro dresses trademark 'real' woman

By
AFP
Published
today Feb 25, 2010
Reading time
access_time 2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Elena Miró
MILAN, Italy, Feb 24, 2010 (AFP) - Italian fashion house Elena Miro's models -- voluptuous, sensual, but most of all "real" -- slinked down the catwalk Wednesday 24 February to kick off Milan Fashion Week.

Basic black dresses and other dark solids flattered the fuller figures sporting Elena Miro's fall/winter 2010-11 collection.

Or how about stretch trousers in shimmering beige hugging a shapely derriere, or a cream-coloured decollete wool suit jacket revealing an ample bosom?

The brand's goal is to "help real women to feel confident and at peace with themselves," said owner and chief strategist Elena Miroglio.

The collection headlined the show for the fourth year running, since an uproar over "heroin chic" in the fashion world followed the death of a top Brazilian model from anorexia in late 2006.

Under the new rules, girls under 16 cannot take to the catwalk, and models must produce a certificate proving that they have no eating disorders.

"The reasons for anorexia go much deeper," Miroglio told AFP. "The important thing for the designer is to be able to present a different kind of beauty, both in marketing and in the media."

The diminutive Miroglio, 39, said the average size of Elena Miro models was 46 (British 16, American 12), and the lines all start at size 42.

The Italian government and two top fashion associations signed a code of ethics in 2006 after Brazilian model Ana Carolina Reston died of heart failure weighing only 40 kilos (88 pounds).

The following year, President Giorgio Napolitano made Miroglio a Knight of the Italian Republic, praising the Elena Miro brand for "emancipating women from a restrictive concept of beauty."

Elena Miro is now in the 25th year of "the soft revolution," the company said in a statement.

The brand "has contributed to and enriched people's perception of what is chic and sexy and has placed personality at centre stage," it said.

Recalling a 1997 ad campaign with the slogan "Goodbye Skinny Girls," it said the drive was "a riposte to the fashion world's neglect of the 'Mediterranean-shaped' woman."

Milan Fashion Week, which runs through Monday 1 March, will feature Fendi, Prada, and Dolce & Gabbana on Thursday 25 February.

The top designers are squeezing their shows into four days this time after it emerged that fashion maven Anna Wintour, editor of the American Vogue magazine, would be cutting short her stay.

Wintour, the inspiration for the book and subsequent film starring Meryl Streep, "The Devil Wears Prada," is regarded by many as the most influential person in the industry.

The highlight of Friday 26 February's shows will be Gianfranco Ferre, Versace and Jil Sander.

Bottega Veneta, Max Mara, Armani and Gucci will follow Saturday 27 February, with Marni, Roberto Cavalli and Missoni giving their shows on Sunday 28 February.

While there will be other shows on Monday 1 March, none of the big names will take part.

Several thousand buyers from around 40 countries are expected overall, as well as 2,000 journalists.by Gina Doggett

Copyright © 2019 AFP. All rights reserved. All information displayed in this section (dispatches, photographs, logos) are protected by intellectual property rights owned by Agence France-Presse. As a consequence you may not copy, reproduce, modify, transmit, publish, display or in any way commercially exploit any of the contents of this section without the prior written consent of Agence France-Presses.