Indochino becomes official made-to-measure brand of Boston Red Sox
today Mar 5, 2019
In advance of the inauguration of the custom menswear apparel label's second Boston location, Indochino has partnered with the Boston Red Sox, becoming the baseball team's official made-to-measure brand.
As the Red Sox' official brand partner, the menswear label's personalized range of suits, shirts, blazers, chinos and overcoats are set to benefit from both the team's strong fanbase and Boston's growing population.
As part of the partnership, Red Sox shortstop Xander Bogaerts will become Indochino's brand ambassador. Additionally, the label plans to launch a series of prominent activations at Fenway Park, in Indochino showrooms, and via the Red Sox' digital and social channels.
"The 2018 World Champion Boston Red Sox are a symbol of the city's will to win, with millions of fans locally and tens of millions more across the United States and around the world," said Drew Green, president and chief executive officer of Indochino, in a release.
"Our Boston-based customer base has grown by an incredible 400% since we opened on Newbury Street in 2015, and we look forward to providing local customers more availability to dress with confidence through our innovative retail approach."
Located at 79 Seaport Boulevard, the new 2,234-square-foot Indochino store in Boston is scheduled to open on March 8 of this year. The location will join the company's original store in the city at 85 Newbury Street, which opened in the summer of 2015, and will house a staff of "style guides" to lead customers through the label's selection of fabrics and customization options.
The new Seaport store will feature Indochino's new Spring/Summer 2019 line, as well as the label's classic fabrics. To further boost the opening, every customer who purchases a suit during the location's inaugural two weeks will receive one free custom shirt or one pair of chinos.
Prices for Indochino's suits start at $399, while shirts begin at $79. The brand's products are available to shop both in store and online.
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