Indochino expands product line with button-up shirts

By

Jennifer Braun

Published
Mar 15, 2019

Indochino is once again expanding its product offering with the launch of a new casual button-up shirt collection. 

 
The Canadian made-to-measure men’s apparel company introduced the new product line as part of its Spring/Summer 2019 Collection on Thursday. 
 
As with all Indochino garments, the custom casual shirts are tailored and personalized to customers. The spring collection comes in short-sleeve and casual-fit options that can be worn tucked or untucked, as well as featuring new eye catching fabrics including a fresh line of blue, and pattern options like plaid, herringbone and birdseye. 

"We're constantly innovating and evolving to make the customer experience better. And we knew casual shirting that can be worn untucked was where we had to go to do that," said Drew Green, President and CEO of Indochino, in a news statement. "We've now made it simpler for all men to find their signature style and perfectly tailored fit, all for an exceptional price."
 
The Vancouver-based company launched business-casual pants and overcoats in October, seen as building on the success of its made-to-measure suiting, which it first launched in 2007 as an online retailer. 
 
Earlier this month, the company opened a showroom in Santa Monica. It has plans to open up to 20 stores across North America with retail growth planned for both the East and West Coasts of the United States. 
 
Indochino currently operates 41 stores across North America. The retailer said it’s also exploring international expansion, as it is experiencing sales outside North America with no marketing efforts.

Casual shirts will retail at a price of $79 USD / $99 CAD, similarly to dress shirts and chinos. Suits are from $399 USD / $529 CAD.