Indochino launches collection with New York Knicks rookie RJ Barrett
today Oct 23, 2019
Indochino is launching a limited edition collection with its 'signature athlete', New York Knicks rookie, RJ Barrett.
As part of the collection, the basketball player selected six fabrics and two personalized linings, which will hit stores on Thursday, October 24.
Dubbed the 'RJ Barrett Collection', it includes four suit fabrics and two blazer fabrics in bold colours like Steel Gray, Tweed Burgundy, Black Chalk Stripe and more.
True to Indochino’s custom offering that allows shoppers to fully customize their suit, blazer, vest, pants and shirts, the collection also offers two RJ-inspired custom linings including the 'Signature Lining', which features Barrett's 'RJ' signature emblazoned on the fabric, and the 'Number 9 Lining', which combines his classic jersey number and a king-and-queen crown that represents family.
"We put a lot of thought into who we would approach for our NBA ambassador, and given that RJ Barrett is not only an incredibly talented and professional young athlete, but also who is a native of Toronto, we really had to look no further," said Drew Green, president and CEO of Indochino.
Barrett will be running a series of campaigns for the exclusive RJ Barrett collection of custom apparel. He will wear select looks throughout the season and to a number of high profile events, among other initiatives planned as the brand's first 'Signature NBA Athlete'.
The company expects the partnership to help introduce the brand to a new legion of basketball fans.
"This is my first opportunity to develop a custom collection, and it's been an incredible experience working directly with Indochino to create this elite line. I'm proud of what we've created and look forward to sharing it with the world," added Barrett.
Suits from the RJ Barrett Collection are priced at $429 USD/$559 CAD and blazers are $299 USD/$399 CAD.
The Vancouver-based menswear company celebrated the opening of its 50th showroom in Washington, DC, earlier this month. In addition to expanding its retail presence, Indochino has also been growing its product offering.
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