Indochino sees record sales, thanks to omnichannel approach

Vancouver-based men’s apparel brand Indochino is bridging its online and in-store shopping experiences. The company says the omnichannel approach has led to record sales in May 2016 and 67 percent year-to-date growth.
Indochino has partnered with Qubit, who to date has driven more than $1 million in incremental revenue by personalizing Indochino’s website for different audience segments and by unifying the customer journey.
Indochino sees record sales, thanks omnichannel approach. -

Indochino was originally an online only retailer. With Qubit they targeted online shoppers by geo-location, inviting them to visit a showroom in their region. This has led to company to a 4.2 percent lift in revenue per customer and a 3.7 percent increase in conversions.
“Showroom service is a huge part of our business. By using Qubit, we’re able to constantly evolve our digital presence and enhance what we can do to create a well-rounded experience for the customer, regardless of whether they’re shopping online or prefer the in-store experience,” says Pilar Catala, Director of Omnichannel Digital Experience, Indochino, in a news statement.
Today Indochino has eight retail stores in the U.S. and Canada and several planned for 2016. The company was founded in 2007. 

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