Indochino to launch women’s wear, plans retail expansion in 2022
Indochino has big plans for the new year that include retail and category expansion, as the brand anticipates 2022 to be a year of growth and profitability.
The Vancouver-based made-to-measure brand is set to expand into women’s wear, with the launch of its first-ever women’s wear line in 2022.
Next, to drive further growth and make its retail experience more accessible, Indochino is expected to open over 21 new stores, with plans to expand into new markets such as New Mexico, Kentucky and Alabama, while continuing to increase its presence in prominent existing markets such as New York and California.
Indochino, which first launched in 2007 as an online retailer, currently operates 79 locations across North America. The new stores will be in both standalone Indochino showrooms and Nordstrom shops, as the brand continues to grow its partnership with the luxury department store, which kicked off earlier this summer.
"We’re always looking for new ways to enhance our experience and provide quality, affordable made-to-measure options to a generation of men, and now women, so I’m excited for what next year will bring,” said Drew Green, president and CEO of Indochino. “We are very proud of 2021, and there are many positive indicators that 2022 will be our biggest year yet with our expansion into women’s wear, increasing retail footprint, and core experience helping to fuel our growth for decades to come.”
“We know that many women are looking for well-tailored custom clothing that doesn’t cost a fortune and there simply isn’t a custom women’s wear brand comparable to Indochino on the market,” Green continued. “We’ve been looking to fulfill this need for years but wanted to make sure that the timing was right, we could do it right, and the brand was ready, so I’m delighted to share the news that we will be introducing our first women’s wear collection next year.”
Indochino equally has plans to increase its market share of men’s wedding apparel in 2022 following a sharp increase in sales of custom wedding attire in 2021.
In fact, year-to-date wedding appointments are 79 percent higher than the company’s highest benchmark. Likewise, in November alone, wedding appointments increased 141 percent over 2019, while sales of tuxedos, a mainstay of formal weddings, increased by 93 percent in 2021 compared to 2019.
To support the upcoming wedding season, Indochino will introduce more fabrics and product features for grooms and groomsmen and will ramp up options by giving customers the ability to design any suit fabric as a tuxedo.
Copyright © 2022 FashionNetwork.com All rights reserved.