Informa partners with NuOrder to give events a digital edge

By

Barbara Santamaria

Published
Aug 26, 2020

Informa Markets, the owner of fashion shows including Magic and Coterie, has teamed up with B2B wholesale e-commerce platform NuOrder to digitize the trade show experience. 

The partnership will see Informa, which organizes leading fashion trade show events in Las Vegas and New York, tap into NuOrder’s digital capabilities, allowing brands to use the service to create and share digital catalogs and line sheets.

Fashion brands can also leverage NuOrder’s in-platform ordering and its interactive 360 degree Virtual Showroom technology to virtually present their latest collections more accurately.

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NuOrder, a fashion wholesale platform that gained traction after securing Nordstrom and Bloomingdale’s as clients in 2018, also has a network 500,000 buyers and thousands of premium brands. Paired with Informa Market’s global fashion network, this will create the industry’s largest digital trade show.

The partnership is part of Informa’s digital evolution, boosted by the industry’s new needs during the coronavirus pandemic.

"We see this as an important next step in the evolution of our business, and the fashion industry as a whole,” said Nancy Walsh, president of Informa Fashion Markets. “The live event experience is irreplaceable; fashion in particular is a very tactile business—buyers want to feel fabrics in their own hands and see colors with their own eyes. But we also believe that the future of fashion wholesale is a synergy of physical and digital.”

The digital trade show will run for eight weeks alongside Informa’s scheduled physical fashion events of Magic, Coterie, Project, Destination, MICAM Americas and Children’s Club from September 1 to November 1.

"Both NuOrder and Informa are market leaders and we are excited to power the largest global platform for fashion brands and buyers," said Heath Wells, co-founder and co-CEO of NuOrder. 

"Our partnership marks a defining moment in the industry solving real customer needs at a critical time. This is the beginning of a new era for fashion markets and the standard for discovery and commerce moving forward."