×
67 940
Fashion Jobs
OLD NAVY
Assistant Manager, Customer Operations - Central Plaza
Permanent · Ballwin
COTY
Account Executive, Retailer.Com
Permanent · New York
COTY
Account Executive, Retailer.Com
Permanent · New York
MACY'S
Manager, Omni Operations
Permanent · Savannah
MACY'S
Manager, Omni Operations
Permanent · Hoover
MACY'S
Manager, Merchandise Execution
Permanent · Niles
MACY'S
Manager, Omni Operations - Lakeline Mall
Permanent · Cedar Park
MACY'S
Asset Protection Security Guard, Dallas Galleria - Part Time
Permanent · Dallas
MACY'S
Manager, Merchandise Execution
Permanent · Merritt Island
OLD NAVY
Assistant General Manager - Sugarloaf Mills
Permanent · Lawrenceville
OLD NAVY
Assistant Manager, Customer Operations - Sugarloaf Mills
Permanent · Lawrenceville
OLD NAVY
Assistant General Manager, Customer Operations - Christiana Towne Ctr
Permanent · Christiana
OLD NAVY
Assistant Manager, Customer Operations - Summit Woods Cross
Permanent · Lee's Summit
MACY'S
Manager, Omni Operations
Permanent · New York
ROSS STORES
Store Protection Specialist
Permanent · Tucson
ROSS STORES
Store Protection Specialist
Permanent · Houston
ROSS STORES
Store Protection Specialist
Permanent · Orlando
ROSS STORES
Store Protection Specialist
Permanent · The Woodlands
L BRANDS
Manager, Operations Planning
Permanent · Reynoldsburg
L BRANDS
Art Director - Digital
Permanent · Reynoldsburg
BLOOMINGDALE'S
Outlet Keyholder Selling, Full Time - Merrimack
Permanent · Merrimack
BLOOMINGDALE'S
Asset Protection Visual Security Officer, Part Time - Soho
Permanent · New York
Translated by
Roberta HERRERA
Published
Jun 19, 2022
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Innovation takes over Paris with VivaTech

Translated by
Roberta HERRERA
Published
Jun 19, 2022

VivaTech is really back this time. After cancelling its 2020 edition and holding a reduced session in 2021, the Parisian event is back in Hall 1 at Porte de Versailles from June 15 to 18 where a dense crowd of visitors roamed the halls, stands and conference rooms, which were regularly overflowing in the face of the event's success. Before looking at the innovations on display, FashionNetwork.com analyzed the experience offered by this unique fair.


VivaTech 2022 - MG/FNW


VivaTech, now more than ever, resembles a theme park dedicated to high technology. And it's not exactly because of the high number of applicants, but the unprecedented number of queues forming in front of the stands themselves. The event is an opportunity to experience new innovations first-hand and the huge L'Oreal pavilion is particularly well known for this, with a number of tools available for choosing cosmetics, lipsticks and even fragrances.

While the trade show brings solutions to the retail business, it is, however, only a small part of the overall range on offer, where healthcare innovations have unsurprisingly taken a growing place compared to the 2019 edition. The financial field is not far behind, with many players offering Web3-oriented solutions in the era of cryptocurrencies and NFT.

The metaverse, the last refuge from the heat wave at the Porte de Versailles, was also logically very well represented at the event. As expected, this was particularly the case at the stand of the Meta Group (formerly known as Facebook), which made a point of demonstrating the relevance of using these virtual spaces on a personal and professional level.


Virtual reality with Dior at the LVMH pavilion - MG/FNW


But VivaTech also presented more practical innovations, such as the highly photographed vehicles of the future spread out throughout the fair including La Poste’s small self-driving delivery trucks, futuristic Audis and Alpines, eco-friendly RATP buses, Formula-e and electric motorcycles, autonomous or pocket-sized helicopters, and even the future TGV-M passenger train presented in full size. Not to mention robots and drones which, although more discreet than in the past, show more concrete potential than ever before.

One of the fair’s highlights is traditionally the LVMH Innovation Awards, a partner of the event that probably offered the largest pavilion this edition. This revamped version of last year’s pavilion was decorated like a luxury boutique, with high walls and bluish windows, all adorned with jardinières which was visited by Bernard and Antoine Arnault, CEO and director of communication of LVMH, respectively, on June 16.


Antoine Arnault and Bernard Arnault (LVMH) with Maurice Lévy (Publicis) in front of Bulgari's high-tech window - MG/FNW


VivaTech will run until the evening of Saturday, June 18 with, as per usual, a final day open to the general public offering demonstrations and conferences designed accordingly. It is also worth noting that certain presentations and conferences will be available on replay on the exhibition's website and on YouTube.

Copyright © 2022 FashionNetwork.com All rights reserved.