Inside Maison Margiela's new store on Melrose Place
Fifteen years after opening its first boutique in Beverly Hills, the house headed by CEO Gianfranco Gianangeli and whose collections are designed by John Galliano, has just opened its doors this Friday, January 20 at 8451 Melrose Place in West Hollywood.
Following the same example of its latest stores in Paris, London, Osaka, Shanghai and Miami, the brand has called on the Dutch architect Anne Holtrop, who also designed the latest store for designer Charlotte Chesnais in Paris and the Bahrain Pavilion of the Venice Biennale in 2021.
Breaking completely with its former clinical and couture spirit, the new concept first makes room for nature with a planted facade to welcome customers and a plant garden in the center of the store, lining up beautiful and large olive trees and cacti.
In the interiors, the architecture seems to reinterpret the codes specific to the world of the house, and plays with raw materials, abstract forms and natural cuts. In the middle of the store, a screen-like installation, all in white plaster, highlights the new 5AC line.
On either side, large graphic tables set on a concrete floor present handbags, jewelry and small leather goods. Between the shaped mirrors a series of white racks display the ready-to-wear collections.
In the center of the store, the plant garden hides a lounge with graphic furniture in shades of ecru, facing the long shelves dedicated to the shoe collection. The spaces at the back of the store are dedicated to the perfume line and sneakers.
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