×
78 317
Fashion Jobs
NIKE
Senior Software Engineer ii - Business Planning & Consolidation
Permanent · Beaverton
NIKE
Special Assets – Governance Operations Senior Manager
Permanent · Beaverton
ABERCROMBIE AND FITCH CO.
Director, Digital Product Management (Remote)
Permanent · Columbus
TAPESTRY
Manager, Account Executive
Permanent · New York
JOCKEY
Merchandise Planner
Permanent · Kenosha
JOCKEY
Global Supply Chain Planning Manager
Permanent · Kenosha
SALLY BEAUTY CORPORATE
Outside Sales Representative -Cosmoprof
Permanent · Boston
SALLY BEAUTY CORPORATE
Outside Sales Representative
Permanent · Wichita
NORDSTROM INC
Manager - Asset Protection - Downtown Seattle Rack
Permanent · Seattle
ATHLETA
Assistant General Manager - Mall of America
Permanent · Bloomington
OLD NAVY
Assistant General Manager - Fremaux tc
Permanent · Slidell
BLOOMINGDALE'S
Registry Consultant, Full Time: 59th Street
Permanent · New York
ALICE AND OLIVIA
Business Systems Analyst – Wholesale
Permanent · New York
LEVI'S
Retention Marketing Manager - Beyond Yoga
Permanent · Culver City
LEVI'S
Senior Manager, Business Analytics - Beyond Yoga
Permanent · Culver City
LEVI'S
Senior Manager, Direct Mail Marketing - Beyond Yoga
Permanent · Culver City
RALPH LAUREN
Associate Manager Merchandise
Permanent · Bluffton
MACY'S
Manager, Business Administration
Permanent · Bay Shore
MACY'S
Asset Protection Detective, Quaker Bridge Mall - Part Time
Permanent · Lawrence Township
MACY'S
Asset Protection Detective, Dadeland - Full Time
Permanent · Miami
MACY'S
Asset Protection Detective, Garden State Plaza - Full Time
Permanent · Paramus
MACY'S
Asset Protection Detective, Gurnee Mills - Part Time
Permanent · Gurnee
Published
May 2, 2019
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Instagram to offer checkout feature on top influencer accounts

Published
May 2, 2019

2019 is fast becoming Instagram’s year of shopping updates. The Facebook-owned app announced on April 30 that it will extend its new checkout feature to some of the social media platform's top influencer accounts.


Instagram @kimkardashian


Via the checkout feature, which was first introduced this March, users will be able to browse and purchase items viewed in select influencer posts, without having to leave Instagram to do so.  At first launch, the tool was only available to brands themselves, but the new extension will now allow influencers to tag items in their own posts for purchasing.

Moreover, the influencer tags will be limited to pieces from brands that are already part of Instagram’s checkout beta program, which is currently active in the U.S.

Parent company Facebook also said that influencers will not make any money from purchases made by followers for now. However, the social media stars will receive engagement data and shopping insights from the shoppable posts, making them a valuable tool for measuring and maintaining social media sway.

Instagram said it will begin testing out the influencer checkout feature with some of its top members, including Gigi Hadid, Kim Kardashian West, Kris Jenner and Kylie Jenner, as well as select publications like Vogue and GQ.

The update will take effect May 9.

Copyright © 2022 FashionNetwork.com All rights reserved.