Ipsy introduces limited-edition collaboration with Huda

By

Jennifer Braun

Published
Sep 20, 2021

Beauty subscription service Ipsy is teaming up with Huda Kattan, CEO and founder of Huda Beauty, to launch a collection of the most coveted beauty products, dropping this November. 

The partnership is part of the fourth edition of Ipsy's Glam Bag X program, which follows the previously sold-out collections from Patrick Ta, Khloe Kardashian, and Halsey. Glam Bag X is currently available as a quarterly upgrade for Glam Bag and Glam Bag Plus members and ships every three months.

The collection features Huda's top selects from coveted brands such as Sunday Riley, Rare Beauty, R+CO among others, as well as bestsellers from Huda's own Huda Beauty, Wishful skincare and Kayali.

Recipients will receive a total of eight full-size products worth up to $550 for just $55. Five of the products are tailored to individual preferences via Ipsy's proprietary machine learning technology, Ipsy Match, and three can be chosen from a personalized assortment.

"We're thrilled to collaborate with Huda on our fourth edition of Glam Bag X. She embodies self-confidence and mobilizes the beauty community through her authenticity and candor," said Emine ErSelcuk, SVP of merchandising at Ipsy.

"She is an inspirational entrepreneur, artist, and mother who has made a tremendous impact on the beauty industry with one of the first, truly community-led brands, and we are honored to be able to bring her vision to life through Glam Bag X.”

"I wanted to build a career out of something I am truly passionate about, and for me that has always been beauty. I love making others feel beautiful and I saw an opportunity to change the industry," added Kattan. "This is what drew me to Ipsy—a shared vision of inspiring self-expression, nurturing self-love and redefining what it means to be beautiful."