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Ireland's Carter Beauty launches on Boots webstore

today Jul 4, 2019
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While the big focus on what’s been happening product-wise at Boots in recent periods has been on its premium offer, the company continues to sell a huge number of value-priced ranges and the latest addition to its line-up is Irish brand Carter Beauty by Marissa Carter.

Carter Beauty

The brand launches on the retailer’s webstore on Thursday (July 4) having generated plenty of publicity due to it being used by a number of celebrities, including Ariana Grande, Kourtney Kardashian and Olivia Buckland.

The company’s prices start at only £5 with a tagline that reads “Beauty shouldn’t leave you broke.”

The company said its products have a strong focus on packaging and “pigments that pack a punch.”

The Boots listing is a big achievement for a brand that’s only a year old but, as mentioned, the buzz created by endorsements such as its bestselling £5 Supreme Gel Liner being worn by Ariana Grande in her Break up with your girlfriend I’m bored video has given it a huge marketing boost.

Marissa Carter has a strong track record being the entrepreneur behind the successful Cocoa Brown by Marissa Carter product.

She said this week: “Cocoa Brown Tan has been such a massive success story that Carter Beauty had a lot to live up to. Instead of focusing on that I’ve tried to create really high quality, affordable products that I personally would love to have on my dressing table. Boots is a household name and that’s what we hope to become.”

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