×
41 162
Fashion Jobs
ESTÉE LAUDER COMPANIES
Latam E-Commerce Project Manager/Product Owner
Permanent · New York
MICHAEL KORS RETAIL INC
Sales Supervisor, Crabtree Valley, Raleigh nc
Permanent · Raleigh
GAP
General Manager - Lenox Square (Kids & Baby)
Permanent · Atlanta
GAP
General Manager - Northbrook Court
Permanent · Northbrook
GAP
General Manager- Stonebriar Mall
Permanent · Frisco
GAP
General Manager - Roseville Galleria
Permanent · Roseville
GAP
General Manager - Central Texas Marketplace
Permanent · Waco
GAP
Merchandise Planner - Boys - Outlet
Permanent · New York
GAP
Unassigned General Manager - Greater Nashville
Permanent · Nashville
ALICE AND OLIVIA
Sales Supervisor - Cabazon Outlet
Permanent · Cabazon
TARGET CORPORATION
Owned Brand Product Design Director, Pets
Permanent · MINNEAPOLIS
LA MER
Manager, Global Supply Chain Operations - Inventory
Permanent · New York
MAC
Business Development – Key Consumer Manager, Mac
Permanent · New York
H&M
Retail Flagship Visual Manager
Permanent · Chicago
JBCSTYLE
Art Director
Permanent · NEW YORK
JBCSTYLE
Sales Operations Coordinator
Permanent · NEW YORK
ESTÉE LAUDER COMPANIES
Manager, Solution Architect- Omni Retail
Permanent · New York
TOM FORD BEAUTY
Vice President, Marketing, Tom Ford Beauty North America
Permanent · New York
ESTÉE LAUDER COMPANIES
Category Insights Manager - Supply Chain
Permanent · New York
ESTÉE LAUDER COMPANIES
Senior Account Coordinator, Estee Lauder Travel Retail – Americas
Permanent · Los Angeles
ESTÉE LAUDER COMPANIES
Manager, Product Manager
Permanent · New York
ALICE AND OLIVIA
Sales Supervisor - Town Center at Boca Raton
Permanent · Boca Raton

Is Yeezy a $1.3 billion business?

Translated by
Nicola Mira
Published
today Jun 28, 2019
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

In the course of nearly five years, Yeezy has become a leading player in the sneaker market, bringing to it a distinctive style and register. The brand is intimately linked with the reputation of US rapper/producer/entrepreneur Kanye West, and relies on the industrial and commercial fire-power of the Adidas group.


Yeezy


Last year, Kasper Rorsted, CEO of the German group, hinted at the intention of making Yeezy even more of a factor: “No doubt Yeezy has a crucial influence on our brand’s global position, but within the broader context of a $25 billion corporation, it represents only a small part of our business.”

At the time, it was hard to ascertain the real worth of Kanye West’s label, as well as the nature of the agreement linking him to Adidas. Rorsted then announced in the spring that Adidas is looking to launch some 20 new Yeezy models this year. The label’s strength lies in maintaining an exclusive aura, despite the increasingly hefty product launches.

In an article published by the New York Times, a source was asked about Kanye West’s contribution to Adidas’s business, and said that Yeezy is expected to exceed $1.3 billion in sales in 2019. West is said to earn a 5% royalty on net sales of Yeezy shoes and apparel.

However, Kanye West’s ambition to overtake Michael Jordan remains unfulfilled. Last year, the Nike group’s Jordan sneaker brand recorded sales for over $2.8 billion.
 

Copyright © 2019 FashionNetwork.com All rights reserved.