Model and body positivism activist Iskra Lawrence has been snapped up as the star of wedding brand Justin Alexander's new campaign.

The British influencer, who counts 4 million followers on Instagram, fronts the label's "Be You" campaign, which aims to encourage self-confidence in brides-to-be. The images, which were shot at New York's opulent Baccarat Hotel and not retouched digitally, show the star rocking a series of styles from the brand's collection, which ranges from US sizes 2-32. Photos published on the label's Instagram account show Lawrence rocking a body-hugging embellished gown, a plunging fit-and-flare silhouette, and a full-bodied skirt with laid-back pockets.

"I had my own trials and tribulations with body image," said Lawrence in a statement. "I had gone through a lot starting from my teenage years. It was definitely freedom to put my real self out there."

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"We want our brides to feel confident and comfortable in a dress that makes them shine," added the brand's President and Co-Creative Director, Justin Alexander Warshawr. "Iskra was the perfect partner for our Be You campaign because she is a champion of body diversity and body positivity and a role model for women across the world."

The news marks a busy start to 2018 for Lawrence, who recently shot the latest Aerie lingerie campaign as part of her long-standing role as an ‘Aerie Real Role Model'. She has also been busy working with the brand on a new ‘Spark x Iskra' fragrance collaboration, which launched in January.