82 393
Fashion Jobs
RAG & BONE
Account Executive
Permanent · NEW YORK
RAG & BONE
Senior Coordinator, Retail Marketing
Permanent · NEW YORK
MACY'S
Manager, Asset Protection
Permanent · FRIENDSWOOD
MACY'S
Asset Protection Detective, Southlake Mall - Part Time
Permanent · CLAYTON
MACY'S
Asset Protection Detective - Multi-Store, South Shore Plaza - Full Time
Permanent · BRAINTREE
MACY'S
Asset Protection Lead Detective - Multi-Store, South Shore Plaza - Full Time
Permanent · BRAINTREE
MACY'S
Manager, Asset Protection - Multi-Store
Permanent · FAIRVIEW HEIGHTS
STAND OUT FOR GOOD
Brand Rep
Permanent · LEAWOOD
RALPH LAUREN
Associate Manager
Permanent · TEXAS CITY
RALPH LAUREN
Associate Manager
Permanent · LEEDS
RALPH LAUREN
General Manager
Permanent · ALBERTVILLE
RALPH LAUREN
General Manager
Permanent · WOODSTOCK
QVC
Area Manager- Fulfillment Center, Nights
Permanent · SUFFOLK
QURATE RETAIL GROUP
Area Manager- Fulfillment Center, Days
Permanent · FLORENCE
LEE
PT Keyholder, Ellenton, FL
Permanent · ELLENTON
SUPRO CONSULTING
Area Sales Manager - on Roll - Opening
Permanent · SALEM
URBN
Anthropologie Design Director
Permanent · PHILADELPHIA
SACK OFF 5TH
Merchandise Planner, Women’s Core/Trend/pl Shoes
Permanent · NEW YORK
HUGO BOSS
Employee Relations Specialist
Permanent · DALLAS
AMERICAN EAGLE OUTFITTERS
ae - Merchandise Leader (Part-Time) - us
Permanent · EDINBURGH
AMERICAN EAGLE OUTFITTERS
Aerie - Merchandise Leader (Part-Time) - us
Permanent · WICHITA
AMERICAN EAGLE OUTFITTERS
ae - Merchandise Leader (Part-Time) - us
Permanent · VACAVILLE
Published
Oct 20, 2021
Reading time
2 minutes
Download
Download the article
Print
Text size

It's luxury's year as new Best Global Brands list shows power of key labels

Published
Oct 20, 2021

Luxury is continuing its recovery from the pandemic and a new brand ranking released on Wednesday showed that luxury labels are among the world’s top performers.


Louis Vuitton



Interbrand’s 2021 Best Global Brands list may have shown Tesla as the fastest growing brand of 2021 overall, with an unprecedented 184% increase in brand value. But luxury — and especially fashion — was the best-performing sector this time. And Interbrand said that LVMH scored particularly well.

Its Sephora brand (at number #100) was actually the only new entry to the ranking this year, but its addition makes LVMH the biggest group entity in the table. And it’s the first to have five brands in the Best Global Brands table – with Sephora forming a quintet alongside the much-higher-placed Louis Vuitton (#13), Dior (#77), Tiffany & Co (#92) and Hennessy (#95). 

Vuitton is actually one of only two luxury brands present in the list since the beginning of the study over two decades ago and as well as having been the only luxury brand to break through to the top 20, it’s now also entered the top 15. That also makes it the most valuable luxury brand in the study. 

With Dior and Tiffany both rising and even two brands not owned by LVMH — Hermès and Pradaincreasing as much as 20% in brand value, this is clearly luxury’s year.

That can also be seen when looking at country-specific results. For instance, the top two brands in the UK are HSBC and Land Rover, but behind them in third place is Burberry. Meanwhile in France, the leaders are Louis Vuitton, Chanel, and Hermès, with L’Oréal fourth then Cartier, Dior and Sephora in seventh to 10th spots. In Italy, the top three are Gucci, Ferrari and Prada.

Despite that, tech dominates the overall global top 10, with no changes to the top three of Apple (#1), Amazon (#2) and Microsoft (#3). The top three brands accounted for a third (33%) of the total table value this year.

And the top 100 brands as a whole are now valued at $2.67 billion — up 15% from 2020 – the highest ever growth rate in the 22-year history of Interbrand’s Best Global Brands list.

Also figuring prominently in the ranking are two media brands that are hugely important to the fashion, beauty and luxury segments — Facebook and Instagram (which is also Facebook-owned). They’re at number 15 and 19, respectively, with rises this time of 3% and 23%.

The results of the report are reached using three key pieces of analysis, including the financial performance of the branded products or services; the role the brand plays in purchase decisions; plus the brand’s competitive strength and its ability to create loyalty and, therefore, sustainable demand and profit into the future.

Copyright © 2024 FashionNetwork.com All rights reserved.