Italian and German fashion bodies team up to support emerging designers
Italy and Germany are celebrating a linkup under the banner of sustainable and responsible fashion. The Camera Nazionale della Moda Italiana (CNMI) and its German counterpart, Fashion Council Germany (FCG), are launching the ‘German Italian Fashion Experience 2021’, a long-term bilateral partnership to support emerging brands and designers from both countries.
Supported by the ICE Italian Trade Promotion Agency and the Transalpine Ministry of Foreign Affairs and International Cooperation, the Italian Fashion Chamber plans to increase the visibility of its industry in the German market by creating business opportunities in Germany for the transalpine brands participating in the project.
Italian ready-to-wear brands Gentile Catone, Gilberto Calzolari, Apnoea, Melampo, MRZ, Radica Studio, Tiziano Guardini, and DassùYAmoroso and accessories brands Amato Daniele and Michele Chiocciolini are participating in the initiative. From the German side, Antonia Zander, Buki Akomolafe, Julia Leifert, Lara Krude, Natascha von Hirschhausen, Nina Rein, Working Title, Faulhaber Products, Lutz Morris, and Oftt have been selected.
The project will take shape through an active virtual showroom which will be open to buyers from June 8 to 11. The goal is to enable the brands to create a network through individual and informal business-to-business exchanges with retail and business experts and top boutiques, according to the project’s dedicated website.
The 10 Italian brands and 10 German brands will present some key looks from their autumn/ winter 2021/2022 collections on the showroom site. Participating designers will also take part in digital workshops and webinars focused on sourcing, distribution, branding, and media in Germany.
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