×
42 604
Fashion Jobs
BLOOMINGDALE'S
Division Sales Manager: Bloomingdale’s 59th Street Flagship, Nyc
Permanent · New York
SALLY BEAUTY CORPORATE
Outside Sales Representative - Professional Beauty
Permanent · Kansas City
CLARKS
Assistant Wholesale Marketing Manager
Permanent · Waltham
ADIDAS
Manager Outbound Operations
Permanent · Spartanburg
ADIDAS
Senior Manager, Performance Marketing - Membership (Digital)
Permanent · Portland
ADIDAS
Logistics Manager
Permanent · Pittsburgh
ADIDAS
Technical Manager Maker Lab
Permanent · New York
GAP
Senior Producer- Digital Operations – International Promotions
Permanent · San Francisco
GAP
General Manager- Macarthur Park
Permanent · Irving
HUDSONS BAY COMPANY (HBC)
Analyst, Supply Chain
Permanent · Brampton
PUMA
Analyst, Business Intelligence - Consumer Insights
Permanent · Westford
L'OREAL GROUP
Buyer - (Purchasing/Procurement/Indirect Sourcing)
Permanent · Berkeley Heights
DESIGNER BRANDS
Director, Marketing Advanced Analytics
Permanent · Columbus
THE REALREAL
Sales Analyst, Business Strategy And Analytics
Permanent · San Francisco
THE REALREAL
Authentication And Brand Compliance Lead
Permanent · Perth Amboy
OLD NAVY
Assistant General Manager, Merchandising - Crossroads at Baileys
Permanent · Falls Church
COTY
E-Commerce Key Account Sales Manager
Permanent · New York
RALPH LAUREN
Ralph Lauren Stores - General Manager, Naples
Permanent · Naples
A & F
Brand Marketing Manager, Abercrombie & Fitch - Emea
Permanent · London
RAG & BONE
Sales Supervisor (Full-Time) - Brentwood
Permanent · Los Angeles
GIII APPAREL GROUP
Denim Design Director
Permanent · New York
ALICE AND OLIVIA
Sales Supervisor - Los Angeles
Permanent · Los Angeles

Italian label Elisabetta Franchi to open New York subsidiary, new stores in USA and China in 2019

Translated by
Nicola Mira
Published
today Sep 24, 2018
Reading time
access_time 2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

The year 2018 marks two important milestones for Elisabetta Franchi, the Italian designer and founder of the eponymous womenswear label: she is celebrating her 20th year in business and will fête her 50th birthday, on December 8. But the label is also busy with major international expansion projects, in the USA, China and Russia.


Elisabetta Franchi


“We are working to finalise our entry into the USA, a tough market but one which can generate great returns,” said Franchi, talking to FashionNetwork.com at Milan Fashion Week. “By 2019, we are planning to open a subsidiary in New York, building a local sales force and opening five stores in some of the USA’s most exclusive locations,” she added.
 
In China, a market where Elisabetta Franchi is present with a directly operated store in Hong Kong and a few franchised stores, “we recently set up a Hong Kong-based company, with the objective of opening a minimum of 20 stores in the country in the next five years,” said Franchi. The label showed at the Milan Fashion Week on September 22, at the Teulié Military Academy.

“For our new collection, I imagined a playful, colour-filled dream exploding on the catwalk. I banned black from the palette, and focused on colours like peony, pollen and aquamarine. As for the accessories, I drew inspiration from the world of children, designing jewellery, handbags and enamel earrings in the shapes of hearts and hot-air balloons.” Elisabetta Franchi’s Spring/Summer 2019 collection jettisoned strict codes, and its motto was “mixing it up, as with the evening dress matched to an uber-colourful parka,” said Franchi.
 
The Italian fashion label currently operates 91 monobrand stores, of which 25 are in Italy, and is about to open new stores in Bucharest, Riga (Latvia) and Krasnodar (Russia). Elisabetta Franchi has been owned by its parent company Betty Blue SpA  since last year, and for the 2018 financial year it is targeting a revenue of €115 million, €5 million more than in 2017.

Copyright © 2020 FashionNetwork.com All rights reserved.