Italy's Cover 50 opens a Pantaloni Torino subsidiary in New York

Cover 50 has arrived in the USA with a direct subsidiary, PT USA Corp., together with a showroom. The declared objective is to expand the brand in the USA. The country, together with the group's other international markets, Japan and Europe among then, accounts for about 60% of total revenue. 

The new headquarters in New York, extending over an area of 400 m² at 171 Madison Avenue, will fulfil a twin operational and commercial role. The start-up will be lead by Mario Stefano Maran, Worldwide Commercial and Marketing Director.

Ads

"Both the initial feed-back we received locally, and the strong interest shown by prestigious clients, have encouraged us to press on with this major investment - President Pierangelo Fassino said - we believe the USA will become one of the pillars of our medium-term growth. For approximately 2 years now our company has been operating in the US through a distributor, which we are pleased to thank for the work it has carried out. We reckon the time has come for us to work on this market directly, to fully exploit the huge potential there is in the USA."