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By
Reuters API
Published
Mar 14, 2022
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Italy's Ferragamo appoints Maximilian Davis as new creative director

By
Reuters API
Published
Mar 14, 2022

Italy's Salvatore Ferragamo said on Monday it had appointed Maximilian Davis as creative director, starting from March 16, in a further step by the luxury group to refresh its products and boost sales.




Last week Chief Executive Marco Gobbetti said he planned to appoint a new creative director to inject "energy and newness" in the product range.

"Through his lens of contemporary sensibility, he will write a new, exciting chapter for this house built on a heritage of creativity, craftsmanship, sophistication, and outstanding human values," Gobbetti said in a statement.

Ferragamo has been without a creative director since May after parting ways with British designer Paul Andrew.

In past years the family-owned firm has been pushing to rejuvenate a brand famous for making shoes for Hollywood stars such as Audrey Hepburn.

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