J.C. Penney expands Stylus brand to men’s categories

By

Jennifer Braun

Published
Jun 4, 2021

J.C. Penney said on Thursday that it is bringing its Stylus private brand to its men’s categories. 

The "styleisure" brand goes beyond athleisure or activewear to include versatile pieces that offer both style and comfort. The collection features quality t-shirts, polos, jogger pants, chinos, hoodies, bomber jackets, and shoes that can be easily mixed and matched for an effortless, put together look. 

Ultra-soft fabrics made with pima cotton yarn, wrinkle-resistant and anti-pilling technology, and stretch wovens that move, make up the collection, alongside purposeful details like clean design lines, perfectly placed pockets, quality construction, and a modern color palette. It is sized for all guys with fits ranging from S to 5XLT.

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“As our customers begin to establish new routines for work and life, the all-day versatility of the Stylus collection delivers on comfort without sacrificing style,” said Michelle Wlazlo, executive vice president and chief merchandising officer.

“Quality fabrics, thoughtful design, and modern fits make for effortless dressing from dawn to dusk.”

The launch complements the women’s apparel assortment that successfully launched last fall. It also follows the Xersion activewear relaunch, which took place earlier this year,

The new collection is now available exclusively at J.C. Penney in 551 of its 672 stores and on Jcp.com.